How we took one of our brands to £827,522.40 in one year

✔ 2021 Average Monthly Revenue: £68,505

✔ 2021 Average Order Value: £27.02

✔ 2021 Website Conversion Rate: 3.26% (77% increase on 2020)


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Katie Warren
Accounts Team Leader

This UK-based cosmetics brand currently boasts an organic Instagram following of 400,000+ and is loved by modern-day celebs, including Love Islanders, for their false eyelashes and sell-out eyeshadow palettes.

Their social strategy is focused around putting their customers at the forefront of their content and using their talents to empower others.

Industry: Cosmetics/Makeup

Target Audience: Females, 18 - 30

Organic Social Following: 400,000+

Dedicated Account


In-House Creative Team

24/7 Response Time From Us

Transparent Approach

When You Win, We Win...In That Order

This cosmetics brand was working with another agency before joining Social Nucleus.

They were seeing some good results but wanted to improve consistency and work with an agency that was able to offer a heightened creative service. They wanted a focus on improving all of their performance metrics, not just increasing revenue.

We started our work with the brand in December 2020. They're average stats for 2020 looked like:

Before Social Nucleus

Revenue: £827,522.40

Facebook Ad Spend: £39,249.24

Average Facebook ROAS: 3.11

Website Conversion Rate: 1.85%

Returning Customer Rate: 28.25%


Not convinced? Keep scrolling to learn more.

Growth in One Year Since Joining Social Nucleus

After rigorous creative and audience testing, daily optimising and results-led scaling, we saw a year of consistent results, despite the challenges thrown at us by iOS14.

When tracking through Facebook Ads Manager got difficult, we adapted. We added this client's Shopify site to the Triple Whale app for more accurate performance tracking and to be able to work off blended ROAS.

We also widened our strategy to include Snapchat and TikTok to reach our customers from all angles.

With all of these things taken into account, here are the results of 2021 with Social Nucleus compared to 2020 without:

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Great Results Start With Great Conversations...

Accounts Team Leader

Katie Warren

Why Did They Choose Us?

When this client joined us in November 2020, their main concern was not results or ROAS.

Their current agency was achieving a profitable level of performance. What this client wanted was a marketing partner.

They wanted to work with a team of experts who were equally invested into the success of their business.

This brand was looking for an upgraded level of service from their marketing partner.

They wanted to achieve consistent sales performance alongside our added service benefits:

✔ Dedicated Account Manager

✔ Expertise and Management of Facebook, Instagram, Google, Snapchat and TikTok ads

✔ In-house Copywriters and Graphic Designers

✔ Web, Email and Branding Support

✔ Processes and Strategies Developed by Experts

Onboard & Launch

We start with our in-depth 14-day onboarding and launch strategy.

Built for success, refined by years of experience within eCommerce.

A bespoke strategy crafted by experts with one goal in mind – Sales.

As well as launching our own strategy, it was essential that we optimised what was already working here. As this client had already been working with another agency, they had a huge amount of data for us to work with.

A large part of our launch plan was to also take a look inside the account, be inspired by existing performing audiences, and ensure the account was optimised to the highest standards.

We adjusted budgets on top performing ad sets, switched off ads that simply weren't working and ensured we made appropriate room for launching our new ads.

Optimising What Already Works

How Do We Generate Results

We are not a ‘churn and burn’ agency.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.

Our specialism is supporting eCommerce and lead generation brands in scaling their paid advertisement strategies by taking away all the hard work.

Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business. When we see success, we optimise.

We know what's working and what isn't, so you can be sure our strategies have been tried, tested and are guaranteed to bring your business success.

No matter what product you sell, our ever-evolving optimising and scaling methods can be adapted to work for every business model.

Our Ongoing Strategy

As we moved through 2021 together, we continued to learn more and more about this brand, their customers and therefore, the best way to scale their ad account. With ongoing audience and creative testing implemented on a weekly basis, we discovered our audience generally fitted the below profile:

Females, aged 18 - 30, interested in cosmetics, makeup beauty, parties, socialising, shopping, reality TV.

We tested a total of 521 ad sets in 2021.

We added new copy and content to the account on a weekly basis. We learnt that the tone of voice for this brand was fun, modern, feminine, empowering, and creative.

Customers reacted most to short, snappy and catchy ad copy.

Alongside top performing copy, we also quickly discovered that DPAs and raw content were the best-performing types of creatives on this account.

Although we knew that raw content was a solid choice for performance, that isn't where our creative testing ended. With every new audience interest, came a new content concept to try.

We quickly discovered imagery with bold text overlay and raw customer videos were both successful types of content on the account.

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Ready to Get Started?

Accounts Team Leader

Katie Warren

Strategy for the Next Year

Heading into our second full year of working together, there's some exciting stuff on the cards for this client.

With a year of great growth and consistency under our belts now, we're keen to take it to the next level in the new year.

Our strategy for 2022 is to test, optimise and scale.

We'll be creating a custom scaling plan for this brand that includes brand new audiences, a whole host of new creative angles and a results-led plan for upping budgets, optimising existing performance and achieving even better metrics.

We want to help this client break their first £1m year in 2022, as well as lifting AOV and returning customer rate.

Not Just a One Off...

Here are some client testimonial videos of other successful case studies of ours!

Click to play video

ImagineX Furniture

85% increase in ROAS in month 1 equalling over £134,000 in conversion value in 30 days.

Click to play video


1,961% increase in revenue in first 5 months working with Social Nucleus = £311,024.28 in revenue.

More from our clients!

Write From The Heart

In 12 months, we've generated £1m+ worth of

conversions on Facebook.

Dog Accessories Retailer

Consistently achieving £10,000+ over their revenue target on a monthly basis.

Book a FREE 15-minute Strategy Call With Our Experts Today

Ready to Get Started?

Accounts Team Leader

Katie Warren

More Client Store Sales Results

Scroll for some of our best results generated for some of our eCommerce clients!


Check Out These Other Case Studies

Baked Goods

"Generated £443,064.77 total revenue in 3 months."


Technology Brand

"Generated £443,064.77 total revenue in 3 months."



"From start up to 2000+

purchases/month worth £60,000+"

Beauty Retailer

"£420,000 worth of sales in 2021, even though we sold out twice."


Massage Gun Retailer

"How we helped this client make £1,649,747.30 in the first

4 months."

Furniture Retailer

"How we went from 0 sales to $1,506,428.71 in under 3 months with a 30+ ROAS."


Book a FREE 15-minute Strategy Call With Our Experts Today

Ready to Get Started?

Accounts Team Leader

Katie Warren


Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M32 0FP


78 SW 7th St, Miami, FL 33130,

United States



Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M23 0FP

DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

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