When SkinGlow came to us, they may have been a start-up but they had big plans and the resources to put them into action. They approached us with the following all ticked off:

✓ Long-term plan

✓Amazing products (+ plans to add more)

✓ Products made and shipped to a UK fulfilment centre

✓ A solid supply chain to cope with demand

✓ Ad budget for growth

✓ Content for use (backed up with our in-house team)

✓ Website built with custom content

✓ Back end sales system

✓ Email automation

✓ SMS automation

✓ Customer service team

With all these things in place, we got to work on our 14 working day onboarding process including:

Website audit – what needs changing?

Ad account audit – how are things looking? Where can we optimise?

Competitor research – what are they doing that works?

Customer profiling – detailed customer stories we can target

Pain point analysis – what’s going on that our customers care about?

SWOT analysis – strengths, weaknesses, opportunities and threats for your business

Product, pricing and sale strategy – what products are selling at what prices?

Content research – what’s working and what do we need?

Copy research – what do customers want to hear?

Once we’d completed our onboarding process, our in-house creative team got to work creating copy and content for our soft launch.

Why did we do a soft launch?

We knew this brand had big potential and we didn’t want to break the systems we had in place which would cause us to have to scale back spend. We started on lower budgets to build results slowly, sending manageable traffic to the site while we reviewed the customer experience on site, order fulfilment and delivery.

After launching our Facebook ads slowly but steadily in April, we generated £24,000 worth of sales – not bad for a first month! The client was really pleased with the results in April and gave us instruction to scale – so we did. With the UK still in lockdown, online shopping was at an all-time high, so we knew this was the perfect time to go big.

Here’s what the end of May looked like:

After the results of our first 6 months together, SkinGlow is the perfect example of how and why our process works.

What we do is based on trust. We’re all about accountability – we work off our clients’ ad accounts, so they can see exactly what we’re doing and when. Each of our clients has a dedicated Account Manager who they can speak to whenever they like, on top of their weekly scheduled call.

Because of our transparent approach to working together, we gain trust from our clients and the results only make this stronger. We know what we’re doing and we do everything for a reason, trust the process and see the results.

Heading into our 3rd quarter of working together, we had big plans for SkinGlow in Q4.

With new products ready to launch throughout the Black Friday and Christmas period, Mike and the team at SkinGlow instructed us to handle all things marketing for them during this busy time. We made sure the following was in place for this busy period:

✔️Brand new copy and content for all the key events

✔️Facebook, Instagram, Snapchat and Google ads approved weeks before Black Friday

✔️Email marketing set up and automated

✔️SMS marketing set up and automated

✔️Website copy and content optimised

✔️Content for organic social media

All of our hard work paid off as we achieved BIG results for SkinGlow in Q4 and ended the year on a real high.

Check out these numbers:

Total spend for Facebook, Google & Snapchat = £85,903.56

Total conversion value = £243,011.95

Add in email marketing, SMS marketing and the sales driven from our organic social media content, here’s how Q4 looked in total:

From April – December 2020, taking all our channels into account, we generated 68,000+ sales worth over £1,564,000 for SkinGlow – we helped them officially achieve over £1m in sales in under a year of trading.

Heading into our second year together, there’s more products in the pipeline, bigger creative ideas on the drawing board and more advertising platforms to explore. Does your new business tick all the same boxes as SkinGlow?

If you’ve got a substantial business plan in place to take your brand to new levels, with our help of course, then get in touch.

Book a FREE 15-minute strategy call with one of our team to discuss how we could recreate this success for your business.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.

Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work.

Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.

A results driven agency; we never tie you into a long term contract.

We’re so confident in the results we can deliver, we know you’ll stay for the long run.

Whether you’ve tried Facebook advertising before and had no luck or you’re struggling to know how to scale your account, you’ve come to the right place.

Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M32 0FP

DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.This page is not created or endorsed by Facebook or any business associated with Facebook.