• Results Between October 2019 - December 2020
  • £1M+ worth of sales in 12 months
  • 43,000 purchases in 12 months

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Matthew Sheedy

Account Manager

CALLING ALL BRAND OWNERS

How We Generated Over 43,000 Purchases Worth £1,535,350+ on Facebook Ads Alone for This Client

An insight into one year of work with Write From The Heart.

In October 2019, Kirsty, the Managing Director of personalised gift company, Write From The Heart, approached our team in need of support with paid advertising.


The UK-based, family run gift company were doing well on Facebook already but they were looking to hand over the reins of their paid advertising to someone they trusted, so they chose us.


From October 2019 – December 2020, our first full year+ of working together, we generated over 43,000 purchases worth £1,535,350+ on Facebook alone for Write From The Heart. A huge success for our first year of working together which led on perfectly to our second year together.

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CALLING ALL BRAND OWNERS

An insight into one year of work with Write From The Heart

In October 2019, Kirsty, the Managing Director of personalised gift company, Write From The Heart, approached our team in need of support with paid advertising.


The UK-based, family run gift company were doing well on Facebook already but they were looking to hand over the reins of their paid advertising to someone they trusted, so they chose us.


From October 2019 – December 2020, our first full year+ of working together, we generated over 43,000 purchases worth £1,535,350+ on Facebook alone for Write From The Heart. A huge success for our first year of working together which led on perfectly to our second year together.

Why did they choose us?

Write From The Heart chose us as their exclusive marketing partner because of our experience, commitment and transparency. We had all the values they’d look for in an employee, making us the perfect people to join their team. We pride ourselves on being different to the rest.


We don’t believe in starting long term contracts without getting to know each other. We work on a no-fixed term, rolling contract basis, so our customers can stay because they want to, not because they have to.

Matthew Sheedy

Account Manager

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What we were looking for

This is what this client’s results looked like in September 2019, the month before we started work

Results look pretty good right? Agreed.


So why did they need us? Well, Write From The Heart wanted help with two things:


Workload – it’s a full time job generating 100s of purchases at a 3+ ROAS every day and with their business growing, their in-house team were simply too busy.


Scaling – with results like this, they knew they wanted to scale their account and use Facebook as a source of sales that could take their business to the next level.


They wanted to do this right with expert help.

A bit about us.

Our in-house team, based in Manchester, is made up of Technical Specialists, Account Managers, Copywriters, Graphic Designers and so much more. Between us, we’ve got over 50 years combined experience in Facebook and Google advertising, copywriting, content creation, email marketing, organic social media management, SEO and even influencer marketing!


Our key passion is helping businesses grow. We’re more than an agency, we’re a marketing partner. We work alongside our clients and their in-house teams to become another one of them, brought on board to deliver a whole new level of expertise.


As a team of natural born perfectionists, go getters, technical thinkers and creative minds, you and your paid advertising are in safe hands with us.


Hey, within the first 14 days of working together, we complete our bespoke onboarding journal which looks like the below.

What Our Onboarding Process Looks Like

In order for us to achieve the best possible results for our clients, we have a 14-working day onboarding process which includes the following:

Website Audit - What needs changing?


Ad Account Audit - How are things looking? Where can we optimise?


Competitor Research - What are they doing that works?


Customer Profiling - Detailed customer stories we can target


Pain Point Analysis - What's going on that our customers care about?


SWOT Analysis - Strengths, weaknesses, opportunities and threats for your business


Product, Pricing and Sales Strategy - What products are selling at what prices?


Content Research - What's working and what do we need?


Copy Research - What do customers want to hear?


Once we complete our onboarding process, our in-house creative team get to work by creating copy and content for our soft launch.

Back to the case study - time to talk strategy.

So, Write From The Heart were already seeing good results, so what did they need from us?


Well, as we mentioned above, they needed us to take control of the day to day and scale to achieve a whole new level of results.


We had great foundations to work with on this account: lots of past data, lots of content to work with, plenty of angles and audiences already being tested and of course, budget to work with.


We had two key things we needed to do to scale here:


Optimise what was already working – we got our technical team on the case to ensure we were getting the very best out of what was already showing promise.


More testing for scaling – when we scale, we don’t just increase the budget, we increase everything – including audiences, content and copy.


We got to work in October 2019, prepping Write From The Heart for one of their biggest times of year, Black Friday and Christmas.


We spent that first month learning the account, optimising and working out what we needed from the client to really make this work, including some website changes and even more content!


We spent the first 6 weeks of our relationship with this client working up towards being ready for Black Friday. We’d seen promising results throughout the start of November but the hard work really paid off during that final weekend.


Here’s how we ended November 2019:

We were so pleased with November’s results, as was Kirsty and the team at WFTH. However, there was no time to rest with Christmas trade coming in thick and fast. We continued working for another successful month in December.

Matthew Sheedy

Account Manager

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But how did we do?

We ended the year strong with another month with an average 5+ ROAS.


The first 3 months of working with Write From The Heart had been a success but as we left Q4, we inevitably faced a whole new challenge – Q1. We were uncertain what trade would look like in January but we powered on with the strategy we knew was working but scaled back when and where required to maintain that ROAS.


January and February were both strong months too:


January 2020 = 992 sales, 5,06 ROAS, £34,250.34 conversion value


February 2020 = 1,181 sales, 4.38 ROAS, £39,687.08 conversion value


Q1 was going strong and we entered March 2020 feeling positive and confident, and then the whole world stopped.


We spoke closely with the client at this time to discuss potential challenges we faced. We were in the fortunate position of being an online retailer, opposed to on the high street but there was unique challenges here too.


We discussed potential stock and supply chain issues, delivery delays and possible staffing shortages and factored all these things into how we spent and scaled through April. Despite the world seemingly coming to a holt, April 2020 was our biggest month ever:

It was around this time that the client had this to say about our work:

We knew the current situation was helping our sales but we also worked closely with Kirsty and the team to ensure we were going forward with the right strategy.


They brought out a range of ‘when the world stayed apart’ products that could be personalised and we made these, along with other family focused gifts the centre of our campaigns and they continued to fly out.

Before the UK returned to some kind of ‘normal’, we secured another two months of big results:


May 2020 = 6,086 purchases, 4.95 ROAS, £219,019.02 conversion value


June 2020 = 7,683 purchases, 5.27 ROAS, £271,863.52 conversion value


As lives started to return to normal in July 2020, we expected to see a drop in sales throughout Q3 and we were prepared for it. However, we kept pushing out new content and copy to new audiences and scaling where results allowed.


Inevitably, we saw a dip compared to Q2 but results were still strong:

Heading into our second Q4 together, our relationship with Kirsty and the team was strong. There was a lot of mutual trust and understanding which is why this partnership has continued to work so well for over a year now.


October 2020 was steady and we could see the build-up to the main event – Black Friday.


We’d learnt from what did and didn’t work in 2019 and based our strategy around that. A very different Black Friday to the one before as we were now seeing non-essential high street retail closed for the event, meaning all customers were turning to online.


Our results for November 2020 didn’t disappoint:

Compared to November 2019, we increased purchases by 128% and conversion value by 142%.


When December rolled around, we did what we always do: created new copy and content for the client that is perfect for their brand and their advertising strategy.


Here’s some of our festive ads for Write From The Heart:

Matthew Sheedy

Account Manager

Book in your free call now with one of our Ad Experts

Our partnership with Write From The Heart is ongoing and will continue throughout 2021, which will be our 2nd year of working together.

This case study is a perfect example of two things:


1) The results that can be achieved by choosing a marketing partner you trust and sticking with them


2) The results we can achieve when businesses put their trust in us and work with us on what we know will get results.


Don’t forget, we’re the agency that pride ourselves on accountability, transparency, commitment and creativity. No ask is too much and good enough is never enough for us.


We’re excited to achieve even bigger and better things for this client in 2021 and we’d be delighted to do the same for your business too.


Want to chat more about our services? Book in a FREE strategy call with one of the team today.

Looking ahead for 2021

Who Are We?

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.


Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work.


Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.


A results driven agency; we never tie you into a long term contract.


We’re so confident in the results we can deliver, we know you’ll stay for the long run.


Whether you’ve tried Facebook advertising before and had no luck or you’re struggling to know how to scale your account, you’ve come to the right place.

Ready to Get Started?

We’re ready to chat about your new marketing strategy, are you?

Matthew Sheedy

Account Manager

Book in your free call now with one of our Ad Experts

Looking to generate more sales and increase revenue for your eCommerce business?


Book in a call today with one of our team and let's discuss what we can do for you through the help of a powerful funnel and ad strategy.


We can run through your current account, provide a full audit and discuss a strategy that will turn your ad spend into sales.


Simply fill in your details using the form and find a suitable time and date to speak with our account manager Matt and let's scale your business!

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Matthew Sheedy

Account Manager

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