Advertising on social media platforms can drive key business metrics, such as brand awareness, website traffic and online sales. The choice of platforms you can use is growing; from the likes of Facebook, Instagram and Twitter, to LinkedIn, Pinterest and now TikTok.
Following the arrival of iOS 14, brands are finding it harder to navigate paid social campaigns. With iOS 14 users being granted greater transparency and choice with data sharing, marketers have faced a drop in efficacy across Facebook-owned apps when it comes to audience targeting and measuring ad campaign performance.
That’s why it’s more important than ever to know how to adapt to these changes and successfully scale your paid social campaigns.
