We were able to achieve such results with such a newly established eCommerce brand by taking over their whole digital marketing strategy, creating an omni channel approach. We launched on paid advertising platforms, optimising their email and SMS marketing. This allowed us to scale aggressively to find which platforms were performing best.
We were able to combine our creative department with the client's in-house team to optimise on UGC (User Generated Content), producing multiple pieces of content to scale. We used Motion Ads to monitor and decide which creatives worked best, creating a constant flow of new iterations based on winning creatives. We looked into metrics such as thumbstop ratio, CTR, hold rate and average watch time to identify which creatives were working and why.
Merging creative testing at scale and our omni channel infrastructure, we were able to produce incredible results quickly for such a new online business.
