A B O U T
Created by beauty lover Mel Blue, Unicorn Cosmetics was founded in 2016, after Mel felt that the beauty industry was lacking in originality, stating “I wanted to reach into my makeup bag and pull out something that people just couldn’t help but stare at!”.
Initially, Unicorn Cosmetics (previously Unicorn Lashes) solely focussed on false lashes, which were enthusiastically endorsed by multiple beauty influencers on Youtube and Instagram. This ultimately led to significant growth for Unicorn’s social presence, and they then expanded the brand’s products to makeup, beauty tools and accessories.
RESULTS
With this dramatic growth in brand awareness and popularity, Mel knew that the potential Unicorn Cosmetics could reach would be ground-breaking. Therefore, she formed a partnership with Social Nucleus in 2020 to solidify Unicorn’s marketing presence and make their products a staple for makeup lovers nationwide.
Within the 2 years of onboarding with Social Nucleus, we were able to contribute to totalling overall sales up by 94%, total orders up by 123%, increase conversion rate by 66% and sessions by 30%.
Due to Unicorn already having significant organic growth on their social channels, we gained these results by optimising existing data shown via website traffic and previous advertisement results. We then replicated this across all channels.
Our Account Managers were able to analyse Unicorn’s core audience and went on to create a funnel-based strategy. No stone was left unturned in regard to reaching new audiences across Instagram and Facebook, and continually appealing to existing customers to keep a steady stream of repeat orders and customer loyalty.
With the nature of the brand appealing to predominantly female audiences ages 18-30, Unicorn went on to capitalise on platforms such as Snapchat and Tiktok. Using socially trending content produced by influencers and our in-house team of Digital Content Creators, accompanied by strong ad copy which reflected the brand’s image and tone of voice.
HOW WE DID IT
Here at Social Nucleus, we are beyond proud of the success that Unicorn Cosmetics has achieved, truly becoming an innovative and cutting-edge brand, defining an era of the online beauty community.
Our work truly paid off, giving stellar results, and we cannot wait to see what’s in store for Unicorn Cosmetics.
SUMMARY
ImagineX Furniture
85% increase in ROAS in month 1 equalling over £134,000 in conversion value in 30 days.
Sutsu
1,961% increase in revenue in first 5 months working with Social Nucleus = £311,024.28 in revenue.
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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.
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