Sustainable Fashion | Social Nucleus

Jon, the Founder of men's sustainable clothing brand, Sutsu, got in touch with us at the start of July. He had been running a few ad-hoc Facebook ads for his business himself but wasn't getting the results he wanted to needed.

Jon wanted to be in a position to grow other areas of his brand and paid ads were taking him away from this. He wanted to start steadily to ensure profitability and build from there.

When we started working on the account at the start of August, Sutsu had generated £1,709.70 worth of sales in Facebook in a month in July.

After taking Sutsu through our in-depth two week onboarding period, it was time to launch the account at the start of August.

We launched with a steady budget, spending just £153.00 in our first week. We quickly saw that these products were popular with consumers and knew we had the scope to scale within what was profitable for the brand.

By the end of month one, we'd implemented a huge amount of new content and copy to allow for aggressive audience testing. We finished the month with a Facebook spend of £2,589.15, 232 sales and an average Facebook ROAS of 3.06.

Combine this with our advertising efforts across Google and Snapchat too, we finished the month with a total of 544 sales worth £21,108.71 for August. A 86% increase in revenue compared to the month before.

Heading into month two, we'd began to build some great trust with Jon and the team at Sutsu and they gave us plenty of scope to start gently scaling.

We continued to implement new audiences, copy and content and quickly started to find some winning creative combinations. We discovered that DPAs with review copy really was our winning combination, so during our daily optimising, we duplicated these ads to maximise on their potential.

By the end of the month, we'd upped our spend to £5,024.30 and generated 449 sales at a 3.38 ROAS on Facebook alone. Once again, adding in our other marketing channels, we finished with total sales of £44,744 at a blended ROAS of 8.90.

That's a 111% increase in monthly revenue + a 9% increase in AOV.

Heading into October and our third month of working together, we really had the leash to push the budget now. We understood what was profitable for Sutsu and how to achieve it. We continued to build on what we knew was working creatively, tested new audiences, copy and content and optimising the account daily to ensure we were maintaining the optimum ROAS.

October can be a touch and go month for paid ads with a lot of consumers holding on to their money until November but we certainly didn't see a slow in results for Sutsu. By the end of October, we'd spent a total of £10,702.67 on Facebook alone, generating 846 sales worth £26,018.44. Combine this with our other paid platforms, we finished the month with total sales of £73,640 from 1,693 orders and an average blended ROAS of 6.88 for the month.

After a consistent month on month growth since working together, we were excited for what Sutsu could achieve in November and over Black Friday.

Due to the sustainable and affordable nature of Jon's business, a huge sale for the period was not an option. So, the client created a limited edition two-piece collection and promoted this alongside repurposing an existing 10% discount used in retargeting.

Well, big discounts weren't required here to bring in the results as we saw a 24% increase in total revenue in November compared to October, as well as a 18% increase in online conversion rate. Facebook ads alone generated a huge 776 orders.

Heading into 2022, our relationship with this client is better than ever.

We’re excited to push forward with our partnership and make 2022 their best year ever. With that type of growth in just 5 months, we're going to be using a tailor made strategy of audiences and creatives to allow us to scale this client to new levels.

Looking for an advertising partner you can trust to be transparent, accountable and available whenever you need them? Look no further.

Book a FREE 15-minute strategy call today to discuss how we can help your business succeed

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.

Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work.

Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.

A results driven agency; we never tie you into a long term contract.

We’re so confident in the results we can deliver, we know you’ll stay for the long run.

Whether you’ve tried Facebook advertising before and had no luck or you’re struggling to know how to scale your account, you’ve come to the right place.

Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M32 0FP

DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.This page is not created or endorsed by Facebook or any business associated with Facebook.