Silkwave debunks another misconception about Facebook advertising – that you need loads of products. The owners of new hair tool brand, Silkwave, came to use in July 2020. They had just one product they wanted to sell – a wireless hair curler.

The owners had experience of selling other products and had full faith in this new product, as did we. With Silkwave being a start-up brand, we knew our onboarding process was going to be more important than ever.

Max & Luna at Silkwave were appointed Anthony as their Account Manager and one of our Copywriters, Ellie, got to work on their onboarding journal. We looked at what competitors were doing and quickly established what we need before launch:

✔️ Realistic pricing strategy with room to discount

✔️ Strong incentive such as introductory discount and/or free shipping

✔️ User-generated content

✔️ Real reviews from people who had tried the product

We worked with the client on positioning the pricing for launch and started with an introductory offer and free shipping. They sent the product to our creative team who took it away, created user-generated content and wrote reviews based on their own experiences.

Have you heard about our creative team? Made up of Copywriters, Graphic Designers and Creative Strategists, our highly qualified and experienced team create continuous new copy and content for all of our clients to improve our tests and level up our ads.

The client used email marketing to encourage organic buyers to leave reviews on the website in order to build up a bank we could work with.

LAUNCHING FACEBOOK ADS

The website was ready. User-generated content edited. Launch copy written. Ads built in our custom funnel method. It was time to turn our campaigns on.

We explained to the client that we work on a 3-month testing phase, particularly with start-ups. The audiences we test and the decisions we make are all based on past experience but the proof is in the results.

Here’s how month one looked:

As predicted, we fell just under breaking even for month one. Completely normal and to be expected.

The good thing about this was that we were seeing sales. The ads were delivering, and a small percentage of those link clicks were converting. We had an insight into which audiences were performing and what types of creative were getting the best response.

Going into our second month, September, we widened our bank of content, implemented new copy angles and readjusted our budgets to focus on what we knew was working and other ad sets that we were confident would mirror this success.

Here’s what the results were looking like at the end of month two:

After the success of September, we were excited to scale things even further in October. We knew what was working at this stage, so it was now a case of scaling everything.

For us, scaling takes a multi-team approach. Our technical team focus on the budgets and the ad sets, our creative team takes care of fresh copy and content and of course, the Account Manager works alongside the client to ensure their business is ready.

We don’t believe in unsustainable scaling. Anthony worked with Max and Luna to ensure they had access to stock, their profit margins were being met, their distribution process was handling the pressure and that their other marketing channels were doing their bit too.

After scaling in the best way we know how, here are the results we achieved in October:

We couldn’t be happier with the results we achieved for Silkwave over the first 5 months of our partnership and we’re so pleased to hear that Max and Luna are also more than satisfied with not just the results but our service as a whole.

Heading forward together, we’ve got big plans for Silkwave’s advertising and we can’t wait to carry on delivering these kind of results for them.

Book a FREE strategy call with one of our team today to talk about how we can help achieve success for your business too.

Website Audit - What needs changing?

Ad Account Audit - How are things looking? Where can we optimise?

Competitor Research - What are they doing that works?

Customer Profiling - Detailed customer stories we can target

Pain Point Analysis - What's going on that our customers care about?

SWOT Analysis - Strengths, weaknesses, opportunities and threats for your business

Product, Pricing and Sales Strategy - What products are selling at what prices?

Content Research - What's working and what do we need?

Copy Research - What do customers want to hear?

Once we complete our onboarding process, our in-house creative team get to work creating new, custom copy and content for launch, designed specifically to suit the audiences we’ve chosen to start with. You’ll be kept updated every step of the way with regular calls, emails and messages from your Account Manager to let you know how things are coming along.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.

Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work.

Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.

A results driven agency; we never tie you into a long term contract.

We’re so confident in the results we can deliver, we know you’ll stay for the long run.

Whether you’ve tried Facebook advertising before and had no luck or you’re struggling to know how to scale your account, you’ve come to the right place.