How we helped Nóvu scale from a small UK brand to a global contemporary
fashion brand in
the last 2 years
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Total sales up 69%
9.31 ROAS
Orders up by 38%
Store sessions up by 24%
AOV up by 22%
How we helped Nóvu scale from a small UK brand to a global contemporary fashion brand in the last 2 years
A UK-based fashion brand that provides contemporary, luxury fashion to markets across the globe. A brand that started with a ‘drop based’ approach with humble beginnings, to a now global brand.
We’ve had the pleasure of partnering with Nóvu for over two years, working closely with them on their overall marketing strategy but with a hands-on focus with Paid Advertising (Meta, Google, TikTok).
This year alone we have managed to increase overall sales by 69%, orders by 38% and AOV by 22% by working closely together on an advertising strategy that works.
A UK-based fashion brand that provides contemporary, luxury fashion to markets across the globe. A brand that started with a ‘drop based’ approach with humble beginnings, to a now global brand.
We’ve had the pleasure of partnering with Novu for over two years, working closely with them on their overall marketing strategy but with a hands-on focus with Paid Advertising (Meta, Google, TikTok).
This year alone we have managed to increase overall sales by 69%, orders by 38% and AOV by 22% by working closely together on an advertising strategy that works.
When Nóvu came to Social Nucleus they had been looking for a partner that can help them scale to the next level, and profitably!
They had a good customer base, great content, superb products, but they were just missing a solid, consistent, reliable sales source.
A sales channel that can take them from making sales via drops to increasing sales every day.
The main aim here: profitably increase sales.
Most brands will hit a ‘wall’ and struggle to make it through to the next revenue level. This could be at 20k/50k/100k/ per month or anywhere in between.
Most brands know they can push revenue to the next level. The question is: can they do it profitably? The most common answer is no.
Without knowing your key metrics across your entire funnel it’s hard to know where you need to focus your energy:
Most brands don’t know the answer to these questions and that’s a problem.
Struggling to gain new customers
Struggling to get repeat customers
What are your unit economics
The main aim here = profitably increase sales.
Most brands will hit a ‘wall’ and struggle to make it through to the next revenue level. This could be at 20k/50k/100k/ per month or anywhere in between.
Most brands know they can push revenue to the next level. The question is: can they do it profitably? The most common answer is no.
Without knowing your key metrics across your entire funnel it’s hard to know where you need to focus your energy.
Most brands don’t know the answer to these questions and that’s a problem.
First up we needed to become aligned with key business metrics:
MER (Marketing efficiency ratio)
CAC (Customer acquisition costs)
NCAC (New customer acquisition costs)
LTV (Lifetime value)
AOV (Average order value)
CVR (Conversion rate)
Once we had the full picture, we realised that generating repeat customers for Nóvu was not a problem.
The quality and designs of all the garments mean that people keep on coming back for more.
That narrowed our focus immediately. We needed to drive new customers, find new audiences and build a steady stream of first time buyers to fill up the retention strategy
that was already working so well.
Build creative strategy
Increase creative volume
Increase copy volume
Iterate on winning creatives
Restructure the ad account to best practices
To gain new customers for Nóvu we knew it would come down to reaching new audiences with new creative and increasing their spend for volume.
We introduce a data-driven approach to marketing. We don’t just throw sh*t at the wall and see what sticks. We test to learn with every creative we push live.
If you want to scale your revenue… you’re going to need to scale your ad creative to enable growth in the most efficient way. Your ad spend per day will dictate just how much creative you need.
Most brands out there don’t realise how greatly copy can affect your ad results. This isn't just copy in your ads but also on your ads… Think headlines, hooks, USPs, feature callouts, ‘us vs them’ and so on.
Absolutely key. Learn from what works and create more. Learn from what doesn’t work and save time and effort instead of creating similar assets that won’t perform.
We’ll run through more detail on this in the next section.
We inherited an ad account that had:
Main points to note:
Rinse and repeat this strategy across multiple regions to help with faster scaling.
Ensure you have a dashboard or key metrics set up to help you monitor incremental lift across the business.
Attribution is trash. The best bet is to pick one solution and stick with it.
Making decisions across 2 or 3 different platforms (analytics, Triple Whale and in the ad account) makes absolutely no sense.
Stop overcomplicating your ad accounts. Your main lever here will always be creative. Focus on your creative feedback loop. Listen to the data!
These audiences absolutely slap. If you’re not already testing them, I suggest you do so from today.
Within the fashion and apparel market, DPAs consistently perform well and are notoriously good at holding a very high level of spend.
“But it's not on brand”. Let me tell you what is on brand… making money. Go heavy on creative testing and put your opinion (ego) to one side and just listen to the data!
You need to be spreading across all formats. Single image, video, reels, stories, etc. Build an asset for each format, not just for one format.
Listen to the data. It’s that simple. Your audience will tell you what they like with action (£££). The machine will tell you what it likes with action.
When you find a winner, find out why it’s a winner. Then go out and get more of it.
When you push new creatives into your scale campaign, be sure to push the budget with it.
Sales up by 69%
9.31 ROAS
Orders up by 38%
Store sessions up by 24%
AOV up by 22%
Nóvu are heading into Q4 in an extremely strong position to have the best year yet, within an extremely difficult market.
It’s worth noting that Nóvu are the perfect client to work with.
They understand the market, and constantly develop new products and content.
The feedback loop in the partnership is constant and open. When we provide data on what's working they align with us and help produce more content to capitalise on.
If you’re looking for long-term sustainable growth- enter your details below and let’s talk!
Sales up by 69%
9.31 ROAS
Orders up by 38%
Store sessions up by 24%
AOV up by 22%
Book a FREE 35-Page Audit from our Experts
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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.
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