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Katie Milne
Head of Client Services

How we helped Novu scale through digital marketing

A B O U T

Founded in 2017, Novu Collection is a contemporary menswear fashion brand born in the UK. Specialising in a minimalist, ready to wear time-transcending pieces refined and reworked for the modern day & fashion forward individual.

Contemporary Luxury Menswear

N O V U

GROWTH YOY/METHODS IMPLEMENTED

As a newly established fashion brand with amazing products, the attention shifted to how to optimise social media to get the brand out to a wider audience. We came on board to help Novu increase sales through digital marketing, specifically Facebook & Instagram. So far, we have increased total sales by 206%, website traffic by 176% & returning customer rate by 29%.

This was achieved by firstly optimising existing data from website traffic and ads run prior, blended with mass testing - different audiences, creatives and ad copy to quickly and strategically find out what works at the top of the funnel level for new consumers who had never seen the brand before. Once we were able to figure out what worked and didn't we were quickly able to scale the winning ads with larger budgets, whilst still testing for new winning creatives or audiences. We then introduced retargeting campaigns which were built specifically for anyone engaging with Novu on social media or any website traffic.

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Head of Client Services

Katie Milne

MANCHESTER, UK OFFICE 🇬🇧

Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M32 0FP

MIAMI, US OFFICE 🇺🇸

78 SW 7th St, Miami, FL 33130,

United States

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Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M23 0FP

DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

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