How we helped My Own 2 Hands increase orders by 258%

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Total orders up by 258%

Sales up by 183%

Online Store Sessions up by 124%

Blended ROAS 3.96

In the digital age where mass production often takes the forefront, MyOwn2Hands prides itself as a sanctuary for creativity and learning, sharing a love for craftsmanship and life's simple pleasures within an increasingly technological world

From the intricacies of hand-woven textiles to the artistry of bespoke creations, MyOwn2Hands came to Social Nucleus as they wanted to begin leveraging the power of social media

marketing, in particular Meta & Google - to really take their business to the next level. As they were finding it challenging to get in front of the right people organically.

INTRODUCTION

Coming on board with Social Nucleus in July 2023, we were able to help MyOwn2Hands achieve an increase in sales by 156%, with an increase in orders by 215% & tracking a blended ROAS of 3.96 across Meta & Google with the clients target ROAS being a 3.96

Our Approach:

Once onboard, we began to start testing creatives and strategies to find the right audiences and creatives that resonated with them. Using our extensive knowledge of what creatives are working, we began iterating on performing creatives with MyOwn2Hands branding, products and customers in mind.

The product's uniqueness assured it would captivate the market and make a great impression on its intended demographic.

Our strategy involved creating a launch plan for Meta campaigns that communicated the products and services clearly and in an engaging visual way, whilst adding trust and social proof.

Using user generated content, lifestyle images and videos of the courses in action to captivate the attention of the desired audience.

Using creatives metrics on Meta to decide what was resonating with the target audience and iterating on performing assets to build up a bank of optimised, winning assets within the account.

Since partnering with Social Nucleus we saw an incredible uplift - helping them achieve a 12% increase in sales, 215% increase in orders and an incredible uplift of 32% of MyOwn2Hands conversion rate since coming on board in July to present. Followed by a blended ROAS of 3.96 across Meta & Google.

PAIN POINTS

The main aim here: profitably increase sales, whilst maintaining an exceptional brand image.

Most brands will hit a ‘wall’ and struggle to make it through to the next revenue level. This could be at 20k/50k/100k/ per month or anywhere in between.

Most brands know they can push revenue to the next level. The question is: can they do it profitably? & the most common answer is no.

Without knowing your key metrics across your entire funnel it’s hard to know where you need to focus your energy:

Reflecting on our time together, we can proudly say we have helped My Own Two Hands get to that new, desired level. As we have found what works and resonates with our target market and also having built a solid foundation of data within the accounts we are excited to see what awaits MyOwn2Hands in the future as we carry on our great partnership and journey together as we scale into 2024 and beyond.

How did we do it?

First up we needed to become aligned with key business metrics:

MER (Marketing efficiency ratio)
CAC (Customer acquisition costs)
NCAC (New customer acquisition costs)
LTV (Lifetime value)
AOV (Average order value)
CVR (Conversion rate)

Once we had the full picture with the above metrics we began to work backwards to implement the perfect Meta marketing strategy that would allow the brand to profitably & efficiently scale finding new customers.

Whilst maintaining the brand image.So our aim from the get go was to use the existing data already on the ad account, combined with our strategies to find new customers, audiences and markets that resonated with the brand and products best.

That made the next few steps easy:

Build creative strategy

Increase creative volume

Increase copy volume

Iterate on winning creatives

Restructure the ad account to best practices

To gain new customers we knew it would come down to reaching new audiences with new creative and creative iterations.

We introduce a data-driven approach to marketing. We don’t just throw sh*t at the wall and see what sticks. We test to learn with every creative we push live.

If you want to scale your revenue… you’re going to need to scale your ad creative to enable growth in the most efficient way. Your ad spend per day will dictate just how much creative you need.

Most brands out there don’t realise how greatly copy can affect your ad results. This isn't just copy in your ads but also on your ads… Think headlines, hooks, USPs, feature callouts, ‘us vs them’ and so on.

Absolutely key. Learn from what works and create more. Learn from what doesn’t work and save time and effort instead of creating similar assets that won’t perform.

We’ll run through more detail on this in the next section.

We inherited an ad account that had:

• Way to many Campaigns.
• To many ad sets & creatives.
• Multiple conversion events and windows.
• No naming convention.
• No creative feedback loop.

Main points to note:

Rinse and repeat this strategy across multiple regions to help with faster scaling.

Ensure you have a dashboard or key metrics set up to help you monitor incremental lift across the business.

Attribution is trash. The best bet is to pick one solution and stick with it.

Making decisions across 2 or 3 different platforms (analytics, Triple Whale and in the ad account) makes absolutely no sense.

Ad Account Overview

• Consolidate :

• Stacked interests and LLAs, broad targeting :

• DPAs (especially for fashion) :

Stop overcomplicating your ad accounts. Your main lever here will always be creative. Focus on your creative feedback loop. Listen to the data!

These audiences absolutely slap. If you’re not already testing them, I suggest you do so from today.

Within the fashion and apparel market, DPAs consistently perform well and are notoriously good at holding a very high level of spend.

• Heavy on creative testing (absolutely key) :

“But it's not on brand”. Let me tell you what is on brand… making money. Go heavy on creative testing and put your opinion (ego) to one side and just listen to the data!

You need to be spreading across all formats. Single image, video, reels, stories, etc. Build an asset for each format, not just for one format.

• Heavy on all creative formats :

• Open up a creative feedback loop :

Listen to the data. It’s that simple. Your audience will tell you what they like with action (£££). The machine will tell you what it likes with action.

• Iterate on what works :

When you find a winner, find out why it’s a winner. Then go out and get more of it.

When you push new creatives into your scale campaign, be sure to push the budget with it.

• Scale in your winning campaign :

BFCM 2023

Reflecting on My Own Two Hands Black Friday sale this year - it was an amazing success and amazing to see the fruits of our hard work over the last few months since partnering with us! My Own Two Hands decided to do a Black Friday week long sale from November the 20th until November the 29th.

My Own Two Hands Black Friday sale period saw sales up 133%, total orders up 203% & online store sessions up 117% with a blended ROAS of 4.26.

With us now moving into the festive, gifting period with an influx of new and highly interested customers - we cannot wait to see what the remainder of 2023 and the start of 2024 has in store for them.

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