How we helped this client make £1,649,747.30 in the first 4 months
✔️ 19,098 orders
✔️ £1,649,747.30 revenue in 4 months
✔️ Google, Snapchat, Tik Tok, Email & Facebook Ad Strategies
CALLING ALL BRAND OWNERS
Massage Gun Retailer
We started our relationship with this client in September 2020.
This eCommerce retailer sells an affordable, professional massage gun for young, fitness fanatics.
The client had HUGE aspirations to take this business to new levels and it was easy for us to get totally onboard with their aspirations as they ticked all these boxes:
✔️Great quality product
✔️Loyal, existing customer base
✔️Loads of 5-star customer reviews
✔️Reliable fulfilment set up
✔️Good organic social media presence
✔️Big plans to expand the business
✔️Generous marketing budget
✔️Ongoing access to new and refreshed raw content
Our In-Depth Onboarding Process
When this client joined us in September, we took them through our in-depth onboarding journal to get to know the brand better. Over the first 14-days of working together, we conducted all of this research to help us learn everything we needed to know to kickstart this client’s advertising strategy with a bang:
Website Audit - What needs changing?
Ad Account Audit - How are things looking? Where can we optimise?
Competitor Research - What are they doing that works?
Customer Profiling - Detailed customer stories we can target
Pain Point Analysis - What's going on that our customers care about?
SWOT Analysis - Strengths, weaknesses, opportunities and threats for your business
Product, Pricing and Sales Strategy - What products are selling at what prices?
Content Research - What's working and what do we need?
Copy Research - What do customers want to hear?
Launching with Social Nucleus
After going through the onboarding process, we gently launched ads for this client in October.
After previous issues with Facebook bringing the page down, we wanted to start weaving our new creatives and funnel method into this account slowly to cause minimal disturbance to the client’s advertising.
With lots of well-performing campaigns already live, we used October to optimise what was already working, learn the account and add new creatives from our copy and design teams.
By optimising and enhancing the existing ad account throughout October, we took the client’s overall revenue from this in September:
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Heading into November, the plan was to scale… and scale hard.
The client has a reliable fulfilment and distribution set up, so scaling is never an issue.
The client gave us an unlimited budget to work with, meaning as long as we hit the required ROAS, there was no cap on spend.
To scale profitably, we knew we needed to level up every element of the account.
That included increasing:
- New audiences
- New ad copy
- New creatives and content – images, videos and GIFs
- And of course, budget
Using our results-led scaling method and having all hands on deck, both in-house at the brand and our end too, we managed to help this brand achieve a 174% increase in sales in just one month – achieving a total of £593,310.36 for November – that’s 7,251 orders, a 188% increase from October.
December - January Results
Heading into December, we now had Facebook and Instagram ads running as well as Google, Snapchat and TikTok + running the client’s email marketing.
However, at the start of December, the client’s Facebook page was blocked for advertising and ads were paused. We’re a team with our clients and when we run into hurdles like this, we’re in it together.
We spoke to Facebook support on behalf of the client daily until the account came back live.
We also maintained regular, scheduled and ad-hoc contact with the client to report updates but also the performance of all the other channels we kept running during this time.
Despite the Facebook page being restricted for advertising in December and January, we still helped the client achieve the following results:
4 Months with Social Nucleus (Oct - Jan)
In our first 4 months of working together on a multi-channel paid marketing strategy, we helped this client achieve a total of 19,098 orders worth £1,649,747.30 – even with Facebook and Instagram advertising off the cards in December and January.
Fast Forward to February...
Fast forward to February, we’ve finally got the Facebook page back up and ready to advertise on, thanks to the persistence of our team and the client when it came to contacting Facebook support.
We’re now sitting down with the client and replanning our Facebook advertising strategy.
After two months off, we need to come back with a bang to match the success we’ve generated on other channels.
That means new audiences, new copy, new creatives and a lot of dedication to re-scale.
This case study is a perfect example of not just great results but a great working relationship too.
We’re the plug-in marketing department built to help eCommerce brands scale.
Our job is to fit seamlessly into your in-house team, riding every wave of the advertising journey with you.
We can’t wait to get our FULL advertising strategy back up and running for this client, replicating our ongoing success of Google, Snapchat, TikTok and email from the last two months back over to Facebook.
Looking for a marketing partner that is fully committed to helping your business grow, through thick AND thin?
Get in touch with the team today and let’s talk.
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We’re ready to chat about your new marketing strategy, are you?
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COPYRIGHT © 2021 SOCIAL NUCLEUS. ALL RIGHTS RESERVED.
DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.This page is not created or endorsed by Facebook or any business associated with Facebook.
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Who Are We?
We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.
Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work.
Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.
A results driven agency; we never tie you into a long term contract.
We’re so confident in the results we can deliver, we know you’ll stay for the long run.
Whether you’ve tried Facebook advertising before and had no luck or you’re struggling to know how to scale your account, you’ve come to the right place.