Animal Massage Gun | Social Nucleus Newsletter

After rigorous creative and audience testing, daily optimising and results-led scaling, we saw a year of consistent results, despite the challenges thrown at us by iOS14. This client had a great year before joining Social Nucleus, so the challenge really was on to show them some real growth using our tried and trusted methods.

As well as using the Ads Manager dashboards native to each individual platform to pull results, we also used Triple Whale and Shopify to ensure reporting accuracy for this client. As we ran all of their paid and organic marketing, this is a true reflection of our results.

Below are the 2021 results for this client, compared to the year before without Social Nucleus:

This client believed in their product and the potential it had to sell, and they needed to find a marketing partner who believed in it just as much. They had their own success running ads and needed to find a team who had previous success in scaling businesses to the levels they were looking for.

With those boxes ticked by us, they were excited to benefit from our upgraded service offering which includes the following as a standard:

- Dedicated Account Manager

- Expertise and Management of Facebook, Instagram, Google, Snapchat and TikTok ads

- In-house Copywriters and Graphic Designers

- Web, Email and Branding Support

- Processes and Strategies Developed by Experts

As with every client, we put this brand through our in-depth 14 day onboarding and launch process. Developed in-house by our team of eCommerce advertising professionals, our unique onboarding process includes a 25 page+ journal, completed over 14 working days by Account Managers, Digital Specialists, Copywriters and Graphic Designers.

Our onboarding journal acts as a written resource for both us and the client. A record of important details that help us to form the perfect launch strategy including customer personas, product research and brand analysis.

Website Audit - What needs changing?

Ad Account Audit - How are things looking? Where can we optimise?

Competitor Research - What are they doing that works?Customer Profiling - Detailed customer stories we can target

Pain Point Analysis - What's going on that our customers care about?

SWOT Analysis - Strengths, weaknesses, opportunities and threats for your business

Product, Pricing and Sales Strategy - What products are selling at what prices?

Content Research - What's working and what do we need?

Copy Research - What do customers want to hear?

We used the onboarding process for this client as an opportunity to have an in-depth look into other competitors within this busy market space. Pairing these findings with what we also learnt about our customers, we were able to craft a bespoke launch strategy with specific copy and content to suit hand-picked audiences within the top, middle and bottom campaigns of our funnel.

Optimising What Already Works

As well as launching our own strategy, it was essential that we optimised what was already working here. As this client had already had success with their own ads, they had a huge amount of data for us to work with. A large part of our launch plan was to also take a look inside the account, be inspired by existing performing audiences, and ensure the account was optimised to the highest standards.

We adjusted budgets on top performing ad sets, switched off ads that simply weren't working and ensured we made appropriate room for launching our new ads.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI. Our specialism is supporting eCommerce and lead generation brands in scaling their paid advertisement strategies by taking away all the hard work. Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.

When we see success, we optimise. We know what's working and what isn't, so you can be sure our strategies have been tried, tested and are guaranteed to bring your business success.

No matter what product you sell, our ever-evolving optimising and scaling methods can be adapted to work for every business model.

We started our work together in February 2021, which meant we had the majority of the year to test and experiment. The joy of starting to work with a client in Q1 is that we have every important time period ahead of us with proper time in place to plan, meaning we can execute the perfect strategy. Our strategy with this client was to optimise and test. We took a look at what was working for them already and then built on it. Our most popular audiences for 2021 ended up being:

Females, based in the US, aged 18 - 65+, interested in horse care, horse shows and horse trainers.

We tested a total of 325 ad sets in 2021.

We added new copy and content to the account on a weekly basis. We learnt that the tone of voice for this brand was informative, educational and hugely product-focused. Our customers were knowledgable and understood the relevant jargon and terminology, so it made sense to speak to them in this language. Below are our top 3 performing ad copies of 2021:

Heading into our second full year of working together, there's some exciting stuff on the cards for this client. With a year of great growth and consistency under our belts now, we're keen to take it to the next level in the new year.

Our strategy for 2022 is to test, optimise and scale. We'll be creating a custom scaling plan for this brand that includes brand new audiences, a whole host of new creative angles and a results-led plan for upping budgets, optimising existing performance and achieving even better metrics.

As a one product brand, every year poses a new challenge and a new need to get creative and reinvent what we have already done into something never seen before. Our team are up for the challenge and ready to help this brand grow even bigger in 2022.

Key focuses and approaches for this client next year will be:

- Physio for the colder, winter months

- Targeting horse racing audiences when the events are on

- Tapping into short term sales like paydays and bank holidays as these have worked well

- Black Friday

- Christmas/gifting all year for horse owners

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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

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