Footwear Retailer | Social Nucleus Newsletter

This client currently boasts an impressive 102,000 Instagram followers and is loved by influencers all over the world. Based in the UK, they ship their fierce footwear worldwide, so have gained an impressive and loyal customer base. Before joining us, the business had be operating for a few years, but the client was looking to level up their paid social results and content... and they had come to the right place!

2021 Average Monthly Revenue: £142,000

2021 Average Order Value: £38.52

2021 Total Orders: 83,847

2021 Average Monthly Revenue: £142,0002021

Average Order Value: £38.522021

Total Orders: 83,847

This client joined us in June 2020. They had been operating for a few years beforehand and generated some impressive revenue. They had been running some ads on Facebook and seeing some good results but didn't know how to scale it, nor had the time or resources to do so themselves. They knew their products had the potential to do better and wanted to level up their paid social with experts.

2019 Revenue: £694,844.28

2019 Total Orders: 19,538

2019 Average Order Value: £38.01

2019 Returning Customer Rate: 10.12%

2021 had been a challenging year for all eCommerce businesses in light of the challenges thrown at them by iOS14. Despite these changes, we continued to test vigorously on this client's account, with various audience and creative testing, daily optimising, and results-led scaling. Thanks to this, our client saw a strong year of very consistent results.

Before joining Social Nucleus, this client was doing well so our challenge was clear: We needed to seamlessly become a part of their in-house marketing team to show them real and consistent growth using our tried and trusted methods.

As well as using the Ads Manager dashboards native to each individual platform to pull results, we also used Triple Whale and Shopify to ensure reporting accuracy for this client.

Below are the 2021 results for this client, compared to the year before without Social Nucleus:

This client believed in their brand and the potential it held to do better. They wanted to outsource their work and find an agency that truly did it all. They wanted to scale with experts who believed in their brand as much as they did. They had their own success running ads and needed to find a team who had previous success in scaling businesses to the levels they were looking for.

With those boxes ticked by us, they were excited to benefit from our upgraded service offering which includes the following as a standard:

- Dedicated Account Manager

- Expertise and Management of Facebook, Instagram, Google, Snapchat and TikTok ads

- In-house Copywriters and Graphic Designers

- Web, Email and Branding Support

- Processes and Strategies Developed by Experts

As with every client, we put this brand through our in-depth 14 day onboarding and launch process. Developed in-house by our team of eCommerce advertising professionals, our unique onboarding process includes a 25 page+ journal, completed over 14 working days by Account Managers, Digital Specialists, Copywriters and Graphic Designers.

Our onboarding journal acts as a written resource for both us and the client. A record of important details that help us to form the perfect launch strategy including customer personas, product research and brand analysis.

Website Audit - What needs changing?

Ad Account Audit - How are things looking? Where can we optimise?

Competitor Research - What are they doing that works?Customer Profiling - Detailed customer stories we can target

Pain Point Analysis - What's going on that our customers care about?

SWOT Analysis - Strengths, weaknesses, opportunities and threats for your business

Product, Pricing and Sales Strategy - What products are selling at what prices?

Content Research - What's working and what do we need?

Copy Research - What do customers want to hear?

We used the onboarding process for this client as an opportunity to have an in-depth look into other competitors within this busy market space. Pairing these findings with what we also learnt about our customers, we were able to craft a bespoke launch strategy with specific copy and content to suit hand-picked audiences within the top, middle and bottom campaigns of our funnel.

Optimising What Already Works

As well as launching our own strategy, it was essential that we optimised what was already working here. As this client had already had success with their own ads, they had a huge amount of data for us to work with. A large part of our launch plan was to also take a look inside the account, be inspired by existing performing audiences, and ensure the account was optimised to the highest standards.

We adjusted budgets on top performing ad sets, switched off ads that simply weren't working and ensured we made appropriate room for launching our new ads.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI. Our specialism is supporting eCommerce and lead generation brands in scaling their paid advertisement strategies by taking away all the hard work. Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.

When we see success, we optimise. We know what's working and what isn't, so you can be sure our strategies have been tried, tested and are guaranteed to bring your business success.

No matter what product you sell, our ever-evolving optimising and scaling methods can be adapted to work for every business model.

We started our work together in June 2020 which meant we had plenty of time to test and optimise before Q4. We began by optimising their accounts daily whilst building and testing new audiences. We made sure we tested these new audiences with specific copy and content on a weekly basis. We adapted our creatives to suit specific events such as payday sales, bank holiday sales, and the all-important Black Friday.

Our strategy also included jumping on current trends. A big one for us was Love Island. We utilised specific Love Island-oriented audiences and creatives to keep our brand relevant and engaging to current audiences.

We tested a total of 723 ad sets in 2021.

As mentioned, we tested new copy and content on the account on a weekly basis. We learnt that the tone of voice for this brand was very sassy, fun and lighthearted. Our audience here is quite young, so it makes sense to not overload them with too many words. They reponsded best to short and snappy copy and from this, we knew we needed our copy to be relatable and engaging to see the best results. Below are our top 3 performing ad copies of 2021.

Heading into our second full year of working together we now have great growth and strong customer insights under our belts. As we move forward together, we plan to take their success to new heights in the new year.

Our strategy for 2022 is to test, optimise and scale. We are already designing and will implement a bespoke and custom scaling plan. This includes new and out-of-the-box audiences paired with brand-new creative angles and a results-led plan for upping budgets, optimising existing performance and achieving even better metrics.

With new products launching every season, this poses a challenge to have a constant stream of new, reinvented creatives to showcase something never seen before. Our team are up for the challenge and ready to help this brand grow even bigger in 2022!

Key focuses for this client next year will be:

- New product launches

- Seasonal promotions/angles (Winter boots and Summer sandals)

- Stronger UGC/Influencer Images

- More testing of edited graphics

- Maximising promotions around Love Island, Too Hot to Handle and other popular dating shows

- Black Friday and Cyber Monday

- Christmas Gifting

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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

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