Animal Care Case Study | Social Nucleus Newsletter

We are not a ‘churn and burn’ agency. This case study is just another example of a 1 year+ relationship we’ve had with a client, a list that continues to grow month on month… And we can prove it (Use the form and ask us for more long-term case studies).

We’re not just a vendor who looks after your ad account. We work on your whole business with you. CRO, Email, SMS, creative, copy, brand audits, competitor research, data scraping, and so on. All of which goes in a shared drive for total transparency! We’re not here for quick wins and fake tactics. We’re here as your plug-in marketing department build for scale. We want you to achieve long-term, sustainable growth.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.

Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work. Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business. A results-driven agency; we never tie you into a long-term contract.

We’re so confident in the results we can deliver, we know you’ll stay for the long run. Whether you’ve tried Paid Advertising before and had no luck, you’re struggling to know how to scale your account, or you want to simply squeeze an extra 10% worth of sales from your marketing efforts you’ve come to the right place.

A quick overview of the numbers we achieved before digging into how we made them happen! In the first year of working together we managed to generate $923,164.68 in revenue. That brought in 9,818 purchases, a ROAS of 4.33 and a 257% growth year on year.

We don’t do ‘churn and burn’ here at Social Nucleus. We want to work with long-term partners that are building real businesses. We aim for long-term sustainable growth. If you think those numbers are crazy, imagine what we will be doing in 2022 together? We can help brand of all shapes and sizes.

Get in touch today and see how we can help you reach that next level.

This particular eCommerce client works within a nice niche and had been struggling to scale at a profitable margin. They had been wearing too many ‘hats’ and spreading themselves too thin.

We’ve seen this issue time and time again. Business owners juggling every role within their business: the Paid Specialist, the Customer Service Advisor, the Copywriter, Designer and beyond! How is it possible to achieve optimum results in all areas by spreading yourself so thing? The answer – it’s not

So, they approached Social Nucleus to help them scale. They wanted long-term sustainable growth. They wanted us to create a full marketing funnel that would generate consistent sales and a much larger ROI for their campaigns, over a long-term period. No quick hits. No ‘churn and burn’.

They had a few things going for them when they came to us:

✓ A great product

✓ Content marketing plan (backed up with our in-house team)

✓ Products made and shipped to UK fulfilment centre

✓ Efficient UK fulfilment centre

✓ Ad budget for growth

✓ Solid customer service

Whilst this was all fantastic, we gave them a list that they’d need to get ticked off before we could even look into driving any paid advertising:

✓ Shopify store built with custom content

✓ Back-end sales system

✓ Email automation

✓ SMS automation

✓ A list of apps to apply and optimise

✓ Product page optimisation

✓ Customer service team

✓ Much more

What they had been missing is a solid sales source that could profitably scale their business. The main aim here was scale. Sustainable scale.

We needed to make sure that the growth was manageable for them as a business. Scale is great, but you need to have the backend to fulfil the scale otherwise you’ll drop just as quickly as you scaled.

We know from experience that scaling too fast too soon can break a business. So, we’ll make sure that doesn’t happen.

As with every client, we put this brand through our in-depth 14 day onboarding and launch process. Developed in-house by our team of eCommerce advertising professionals, our unique onboarding process includes a 25 page+ journal, completed over 14 working days by Account Managers, Digital Specialists, Copywriters and Graphic Designers.

Our onboarding journal acts as a written resource for both us and the client. A record of important details that help us to form the perfect launch strategy including customer personas, product research and brand analysis.

Website Audit - What needs changing?

Ad Account Audit - How are things looking? Where can we optimise?

Competitor Research - What are they doing that works?Customer Profiling - Detailed customer stories we can target

Pain Point Analysis - What's going on that our customers care about?

SWOT Analysis - Strengths, weaknesses, opportunities and threats for your business

Product, Pricing and Sales Strategy - What products are selling at what prices?

Content Research - What's working and what do we need?

Copy Research - What do customers want to hear?

We used the onboarding process for this client as an opportunity to have an in-depth look into other competitors within this busy market space. Pairing these findings with what we also learnt about our customers, we were able to craft a bespoke launch strategy with specific copy and content to suit hand-picked audiences within the top, middle and bottom campaigns of our funnel.

Optimising What Already Works

As well as launching our own strategy, it was essential that we optimised what was already working here. As this client had already had success with their own ads, they had a huge amount of data for us to work with. A large part of our launch plan was to also take a look inside the account, be inspired by existing performing audiences, and ensure the account was optimised to the highest standards.

We adjusted budgets on top performing ad sets, switched off ads that simply weren't working and ensured we made appropriate room for launching our new ads.

Once the journal had been completed, we built out the agreed full marketing funnel ready for launch. Whilst this client was a fairly new brand, we knew that we needed to concentrate on bringing in new customers daily.

We also worked on raising the AOV & LTV of those customers ensuring the funnel that we build had a focus on long-term sustainable growth. Not just grabbing the next customer who will never return. The first sale is easy. The second, third and fourth is where the real hard works comes in.

Retention is key when looking to grow your brand! We launched in Q1… We had to work relentlessly to optimise the funnel we built at all stages to ensure that sales never dipped whilst returning a positive ROI.

Weekly calls with their dedicated team (Paid Specialist, Graphic Designer, Copywriter & Account Manager) meant that this process was seamless. That led to a record-breaking quarter for this client.

With $252,979.57 in sales that generated 2,754 purchases over the first period. Spending only $47,916 to achieve the above results. A 5.27 ROAS for Q1.

A clear profitable margin and a very happy client!

If we didn’t run out of stock for the majority of February, we could have gone on to do easily over $100,000 more in sales. This was our first problem, a break in the fulfilment chain.

Even during the most turbulent time that eCommerce has seen in recent years. We managed to generate $180.387.62 in sales that generated 1,954 purchases in Q2. Spending only $32,479 to achieve those results. Returning a 5.55 ROAS.

We always kept in contact with the client. Weekly reports, our detailed monthly reports, weekly calls, all to ensure we are on the same page. Budget is always led by the client! It’s common knowledge that the arrival and roll out of IOS14 caused disruption to the whole market.

This was a time to ‘adapt or die’ for most eCommerce brands and agencies! We rolled back spend whilst we adapted to the new way of reporting that had been enforced due to the IOS14 changes.

As we continued to test new audiences and creatives throughout the quarters, we soon discovered and established a winning recipe when it came to creatives for this client. We trialled a whole range of different types of copy and content and established that a combination of education, informative copy and short, snappy sale focused ads were what worked here.

Visually, raw, UGC videos of the product in action out-performed many other types of content. However, when it came to sales, edited imagery with clear branding and discount codes worked very effectively.

Moving into one of the quietest times for eCommerce and still battling many changes from the IOS14 update we managed to keep consistent. Even managing to scale past Q2s numbers. This quarter managing $205,370.97 in sales that brought in 2,273 in purchases. Spending $58,831 leaving us with a 3.49 ROAS.

In one of the most turbulent years seen due to IOS14, we’d managed 3 huge profitable quarters. Delivering the sustainable growth the client had been asking for.

Going into Q4 we knew we wanted to scale and here are a few requirements before we do so:

✓ Delivery is fine and on time

✓ Products & packaging arrives in perfect condition

✓ Customers love the product (feedback is key)

✓ Reviews are all positive

✓ We can replenish stock as quickly as anticipated

✓ We found winning audiences

✓ The content we generated was hitting home

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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

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