Furniture Retailer | Social Nucleus Newsletter

We are not a ‘churn and burn’ agency. This case study is just another example of a 1 year+ relationship we’ve had with a client, a list that continues to grow month on month… And we can prove it (Use the form and ask us for more long-term case studies).

We’re not just a vendor who looks after your ad account. We work on your whole business with you. CRO, Email, SMS, creative, copy, brand audits, competitor research, data scraping, and so on. All of which goes in a shared drive for total transparency! We’re not here for quick wins and fake tactics. We’re here as your plug-in marketing department build for scale. We want you to achieve long-term, sustainable growth.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Paid Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.

Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work. Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business. A results-driven agency; we never tie you into a long-term contract.

As with every client, we put this brand through our in-depth 14 day onboarding and launch process. Developed in-house by our team of eCommerce advertising professionals, our unique onboarding process includes a 25 page+ journal, completed over 14 working days by Account Managers, Digital Specialists, Copywriters and Graphic Designers.

Our onboarding journal acts as a written resource for both us and the client. A record of important details that help us to form the perfect launch strategy including customer personas, product research and brand analysis.

Website Audit - What needs changing?

Ad Account Audit - How are things looking? Where can we optimise?

Competitor Research - What are they doing that works?Customer Profiling - Detailed customer stories we can target

Pain Point Analysis - What's going on that our customers care about?

SWOT Analysis - Strengths, weaknesses, opportunities and threats for your business

Product, Pricing and Sales Strategy - What products are selling at what prices?

Content Research - What's working and what do we need?

Copy Research - What do customers want to hear?

We used the onboarding process for this client as an opportunity to have an in-depth look into other competitors within this busy market space. Pairing these findings with what we also learnt about our customers, we were able to craft a bespoke launch strategy with specific copy and content to suit hand-picked audiences within the top, middle and bottom campaigns of our funnel.

This client came to Social Nucleus looking for a Marketing Department. The owner had been wearing too many hats and wanted to concentrate on what he was good at… product! He had a solid solution for fulfilment, customer service, and all the back-end needed to scale successfully.

What he didn’t have was any marketing expertise.

He wanted scale and fast. We also needed to make sure the scale was sustainable.

At Social Nucleus we always work towards long term success. No hacks, no gimmicks. That’s where we stepped in and provided him with a new dedicated in-house team consisting of an Account Manager, Paid Specialist, Graphic Designer & Copywriter.

We had formed into his plug-in marketing department built to scale. We got to work! Our first full quarter with this client was Q4 2020.

Heading into our second full year of working together, we now have great growth and strong customer insights under our belts. As we move forward together, we plan to take their success to new heights in the new year. Our strategy for 2022 is to test, optimise and scale.

Scaling is all about how much the client can handle, and this year we have scaled on a monthly basis. Going forward we want to scale as much and as frequently as possible.

Retargeting has proven to work extremely well for this client. Because of this, we plan to build on this and optimise where we can with new creative angles. We have also discovered a large amount of TOF audiences that produce a high level of results, so using these audiences in a rotation throughout the year will be completed whilst testing new audiences that are similar to top performing ones.

We have discovered that raw content performs best here, so this will be implemented alongside new audience testing.

Key focuses for this client next year will be:

- Building and optimising retargeting angles

New home buyers audience targeting

- More testing of edited graphics to find winning angles

- Maximising promotions around Black Friday and Cyber Monday

Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M23 0FP

DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

This page is not created or endorsed by Facebook or any business associated with Facebook.