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Katie Warren

Accounts Team Leader

CASE STUDY

K Swiss

K-Swiss is one of the world’s largest makers of athletic shoes and a heritage American sportswear brand.

Though K-Swiss saw strong engagement via its organic social channels, it wasn’t translating to ecommerce success. They were unsure of how to capture a new audience that would provide consistent, day-over-day sales.

FACEBOOK ADVERTISING

Challenge

Approach

  • Expanded Facebook target audiences beyond “sneakerheads"
  • Shifted campaign focus from limited edition drops to daily-wear, core products
  • Highly targeted campaigns for major, limited-edition collaborations

Our Facebook experts identified new potential customer audiences using a unique set of interests, focusing on customers seeking casual, comfortable shoes. Based on these audiences, we curated product sets by gender and style (ex: men’s tennis, women’s best-sellers, etc.) and matched them to a variety of audiences for prospecting ads. Sales on classic, core sizes immediately began to roll in, with especially strong growth in women’s shoes (a previously untapped market for the company). While running core campaigns, we also created campaigns for two major, limited-edition collaborations based on classic movies (Clueless and Ghostbusters). Despite the limited edition nature of these product lines, we targeted everybody but sneakerheads, instead tailoring copy and creative toward fans of the movies and similar properties. These efforts drove a 900% ROAS on a one-day sale for the Ghostbusters collection and an 800% ROAS on the longer Clueless campaigns.

FACEBOOK ADVERTISING

Results

ROAS

INCREASED ROAS

485%

200+%

HIT 90-DAY ROAS GOAL IN

40 DAYS

Katie Warren

Accounts Team Leader

Book in your free call now with one of our Ad Experts

Ready to Get Started?

Heading into 2022, our relationship with this client is better than ever.


We’re excited to push forward with our partnership and make 2022 their best year ever. With that type of growth in just 5 months, we're going to be using a tailor made strategy of audiences and creatives to allow us to scale this client to new levels.


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Who Are We?

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.


Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work.


Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.


A results driven agency; we never tie you into a long term contract.


We’re so confident in the results we can deliver, we know you’ll stay for the long run.


Whether you’ve tried Facebook advertising before and had no luck or you’re struggling to know how to scale your account, you’ve come to the right place.

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We’re ready to chat about your new marketing strategy, are you?

Matthew Sheedy

Account Manager

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Looking to generate more sales and increase revenue for your eCommerce business?


Book in a call today with one of our team and let's discuss what we can do for you through the help of a powerful funnel and ad strategy.


We can run through your current account, provide a full audit and discuss a strategy that will turn your ad spend into sales.


Simply fill in your details using the form and find a suitable time and date to speak with our account manager Matt and let's scale your business!

Ready to Scale Your Sales?

Book in a Call Today with One of Our Experts

Katie Warren

Accounts Team Leader

Book in your free call now with one of our Ad Experts

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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.This page is not created or endorsed by Facebook or any business associated with Facebook.