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How we helped a Health & Wellness brand skyrocket their sales by 427.77% to £4,000,000 in less than 5 months.

Being the world’s first portable ice bath, used by some of the biggest names in the fitness industry this brands mission is to provide an effective yet natural solution to post-workout aches and pain, as well as improve an individual’s well-being and mental health all through the power of cold water therapy. With the aim to reach further audiences and develop on the success they were already experiencing organically, they came on board with us here at Social Nucleus in February of 2023 in hopes of reaching their full potential and making their mark on the fitness industry…

About

Results

sales by 427.77%

orders by 407.89%

Methods implemented:

With an already impressive social media following and a consistent stream of website traffic, our partner had the perfect framework for our team to leverage when it came to beginning the onboarding process.

Due to the blatant originality of the product, it was clear that they would stand out in the market and at the very least leave a lasting impact on their target audiences.

By creating an expertly crafted launch strategy for Meta campaigns, our team of Social Media Executives were able to craft a simple yet effective tone of voice which would both entice and inform the audiences, accompanied by visually engaging creative graphics and UGC.

Once the creative stage had been perfected and approved, our dedicated team of Paid Media Specialists begin aggressive audience testing, using a funnel-based approach.

For example:

Targeting new audiences who show potential in showing interest in the brand, or have interests in very similar fields. In this instance, fitness and well-being.

TOF (Top of Funnel)

MOF (Middle of Funnel)

Any audiences who have previously engaged with the brand via social channels or website traffic.

Potential customers who are very close to checking out or have shown interest in buying our product i.e. added to cart or began the checkout process.

BOF (Bottom of Funnel)

Once we are able to see what was working most effectively and consistently based on results overall, this allowed us to begin the iteration process. Simply put, this is defined as taking a piece of creative (UGC, graphic visuals and ad copy), and producing variations of it. Applying this method of working across our ad campaigns, is heavily reflected in their results and revenue. In just less than 5 months of working with us here at Social Nucleus we saw an increase in overall sales by 427.77% and orders by 407.89%.

(Before working with Social Nucleus)

Despite it being less than a year of working together, it’s easy to see that the results well and truly speak for themselves and we are optimistic about developing this growth and success across our account as we approach Q4 and beyond.

(Since working with Social Nucleus)

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