How we helped this brand go from £4,000 a month to £3,854,521.40 and grow 517% within 18 months

- £3,854,521.40 in revenue in 18 months

- 6,404 Purchases

- 7.36 Average ROAS

- 517% Sustainable Growth


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Katie Warren
Accounts Team Leader

Dedicated Account


In-House Creative Team

24/7 Response Time From Us

Transparent Approach

When You Win, We Win...In That Order

Who We Are

We are not a ‘churn and burn’ agency.

This case study is just another example of a 1 year+ relationship we’ve had with a client, a list that continues to grow month on month… And we can prove it (Use the form and ask us for more long-term case studies).

A results-driven agency; we never tie you into a long-term contract.

Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work.

We’re here as your plug-in marketing department build for scale.

We want you to achieve long-term, sustainable growth.

A quick overview of the numbers we achieved before digging into how we made them happen!

In the first 18 months of working together we managed to take this client from £4,000 per month to £3,854,521.40 in revenue.

That brought in 6,404 purchases, a ROAS of 7.36 and a 517% growth year on year.

We don’t do ‘churn and burn’ here at Social Nucleus.

We want to work with long-term partners that are building real businesses.

We aim for long-term sustainable growth.

If you think those numbers are crazy, imagine what we will be doing in 2022 together?

We can help brand of all shapes and sizes.

Get in touch today and see how we can help you reach that next level.

eCommerce Brand Case Study

£3,854,521.40 in our first 18 months working together!

> 6,404 purchases

> 7.36 ROAS

> 517% growth YoY


Not convinced? Keep scrolling to learn more.

How Did We Do It

This client came to Social Nucleus looking for a Marketing Department.

The owner had been wearing too many hats and wanted to concentrate on what he was good at… product!

He had a solid solution for fulfilment, customer service, and all the back-end needed to scale successfully.

What he didn’t have was any marketing expertise.

He wanted scale and fast.

We also needed to make sure the scale was sustainable.

At Social Nucleus we always work towards long term success. No hacks, no gimmicks.

That’s where we stepped in and provided him with a new dedicated in-house team consisting of an Account Manager, Paid Specialist, Graphic Designer & Copywriter.

We had formed into his plug-in marketing department built to scale. We got to work!

Our first full quarter with this client was Q4 2020.

What they had been missing is a solid sales source that could profitably scale their business.

The main aim here was scale. Sustainable scale.

We needed to make sure that the growth was manageable for them as a business.

Scale is great, but you need to have the backend to fulfil the scale otherwise you’ll drop just as quickly as you scaled.

We know from experience that scaling too fast too soon can break a business.

So, we’ll make sure that doesn’t happen.

Sustainable Scale

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Great Results Start With Great Conversations...

Accounts Team Leader

Katie Warren

Onboard & Launch

We start with our in-depth 14-day onboarding and launch strategy.

Built for success, refined by years of experience within eCommerce.

A bespoke strategy crafted by experts with one goal in mind – Sales.

Q4 2020

We built a full funnel that concentrated on raising the AOV of all orders.

The more we could get customers to spend on their order the more profit per order we make.

We managed to raise the AOV by 27% in just one quarter, whilst also driving scale with revenue up by 94% and generating £928,523.27 in sales & 1,290 purchases within our first full quarter working together.

This was a record month and quarter for this client!

Not Just a One Off...

Here are some client testimonial videos of other successful case studies of ours!

ImagineX Furniture

85% increase in ROAS in month 1 equalling over £134,000 in conversion value in 30 days.

Sustainable Fashion Retailer

1,961% increase in revenue in first 5 months working with Social Nucleus = £311,024.28 in revenue.

Write From The Heart

In 12 months, we've generated £1m+ worth of

conversions on Facebook.

Dog Accessories Retailer

Consistently achieving £10,000+ over their revenue target on a monthly basis.

Book a FREE 15-minute Strategy Call With Our Experts Today

Great Results Start With Great Conversations...

Accounts Team Leader

Katie Warren

Next Up, Q1 2021

On the back of a huge Q4 it’s always difficult to try and keep the pace up.

We dropped spend but still managed to keep huge scale that had not been seen during this period before.

We returned a huge £621,327.02 in sales & another 1,086 purchases.

This left us 617% up YoY.

Q2 2021

Another big quarter.

We managed to maintain scale and sales even through one of the most turbulent periods that advertising has seen in years thanks to iOS14.

When the update was released officially in March 2021, we saw a huge drop in conversion from the back end of ads manager (as I’m sure you did).

We adapted to the news ways of working and managed to maintain on the previous quarter.

Creative elements of our work becoming even more important than before as targeting dwindled.

Q3 2021

This quarter brought a slight drop in revenue MoM as we geared up to scale ad spend in Q4 looking to hit our record month and quarter!

We still managed to finish 20% up YoY as we smashed through this client's best ever year (by far).

Generating £576,646.29 in sales and another 925 orders, this was our lowest quarter of the year so far but this was to be expected when leading Q4.

We’d now been working with this client for just over a year.

We know everything about them making the transition into Q4 seamless for both us and the client.

He concentrated on product and back end; we did the rest.

Q4 2021 - Ending The Year On A High

By the end of Q4 we were closing in on 18 months working together.

We had a number of meetings with the client to ensure we were all aligned with our Q4 plans.

Thanks to this, we saw a huge 33% jump QoQ and our biggest quarter of the year!

Generating £765,087.74 and bringing in 1,104 orders.


After 18 months of working together, these are the results we've generated for the client:

✓ £3,849,401.75

✓ 6,404 Purchases

7.36 Average ROAS

✓ 517% Sustainable Growth

✓ Another 1 Year + Client

Book a FREE 15-minute Strategy Call With Our Experts Today

Ready to Get Started?

Accounts Team Leader

Katie Warren

Strategy for the Next Year

Heading into our second full year of working together, we now have great growth and strong customer insights under our belts.

As we move forward together, we plan to take their success to new heights in the new year.

Our strategy for 2022 is to test, optimise and scale.

Scaling is all about how much the client can handle, and this year we have scaled on a monthly basis. Going forward we want to scale as much and as frequently as possible.

Retargeting has proven to work extremely well for this client. Because of this, we plan to build on this and optimise where we can with new creative angles.

We have also discovered a large amount of TOF audiences that produce a high level of results, so using these audiences in a rotation throughout the year will be completed whilst testing new audiences that are similar to top performing ones.

We have discovered that raw content performs best here, so this will be implemented alongside new audience testing.

Key focuses for this client next year will be:

✓ Building and optimising retargeting angles

✓ New home buyers audience targeting

✓ More testing of edited graphics to find winning angles

✓ Maximising promotions around Black Friday and Cyber Monday

More Client Store Sales Results

Scroll for some of our best results generated for some of our eCommerce clients!


Check Out These Other Case Studies

Baked Goods

"Generated £443,064.77 total revenue in 3 months."


Technology Brand

"Generated £443,064.77 total revenue in 3 months."



"From start up to 2000+

purchases/month worth £60,000+"

Beauty Retailer

"£420,000 worth of sales in 2021, even though we sold out twice."


Massage Gun Retailer

"How we helped this client make £1,649,747.30 in the first

4 months."

Furniture Retailer

"How we went from 0 sales to $1,506,428.71 in under 3 months with a 30+ ROAS."


Book a FREE 15-minute Strategy Call With Our Experts Today

Ready to Get Started?

Accounts Team Leader

Katie Warren


Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M32 0FP


78 SW 7th St, Miami, FL 33130,

United States



Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M23 0FP

DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

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