In October 2019, Kirsty, the Managing Director of personalised gift company, Write From The Heart, approached our team in need of support with paid advertising.

The UK-based, family run gift company were doing well on Facebook already but they were looking to hand over the reins of their paid advertising to someone they trusted, so they chose us.

From October 2019 – December 2020, our first full year+ of working together, we generated over 43,000 purchases worth £1,535,350+ on Facebook alone for Write From The Heart. A huge success for our first year of working together which led on perfectly to our second year together.

In October 2019, Kirsty, the Managing Director of personalised gift company, Write From The Heart, approached our team in need of support with paid advertising.

The UK-based, family run gift company were doing well on Facebook already but they were looking to hand over the reins of their paid advertising to someone they trusted, so they chose us.

Our in-house team, based in Manchester, is made up of Technical Specialists, Account Managers, Copywriters, Graphic Designers and so much more. Between us, we’ve got over 50 years combined experience in Facebook and Google advertising, copywriting, content creation, email marketing, organic social media management, SEO and even influencer marketing!

Our key passion is helping businesses grow. We’re more than an agency, we’re a marketing partner. We work alongside our clients and their in-house teams to become another one of them, brought on board to deliver a whole new level of expertise.

As a team of natural born perfectionists, go getters, technical thinkers and creative minds, you and your paid advertising are in safe hands with us.

Hey, within the first 14 days of working together, we complete our bespoke onboarding journal which looks like the below.

Website Audit - What needs changing?

Ad Account Audit - How are things looking? Where can we optimise?

Competitor Research - What are they doing that works?

Customer Profiling - Detailed customer stories we can target

Pain Point Analysis - What's going on that our customers care about?

SWOT Analysis - Strengths, weaknesses, opportunities and threats for your business

Product, Pricing and Sales Strategy - What products are selling at what prices?

Content Research - What's working and what do we need?

Copy Research - What do customers want to hear?

Once we complete our onboarding process, our in-house creative team get to work creating new, custom copy and content for launch, designed specifically to suit the audiences we’ve chosen to start with. You’ll be kept updated every step of the way with regular calls, emails and messages from your Account Manager to let you know how things are coming along.

So, Write From The Heart were already seeing good results, so what did they need from us?

Well, as we mentioned above, they needed us to take control of the day to day and scale to achieve a whole new level of results.

We had great foundations to work with on this account: lots of past data, lots of content to work with, plenty of angles and audiences already being tested and of course, budget to work with.

We had two key things we needed to do to scale here:

Optimise what was already working – we got our technical team on the case to ensure we were getting the very best out of what was already showing promise.

More testing for scaling – when we scale, we don’t just increase the budget, we increase everything – including audiences, content and copy.

We got to work in October 2019, prepping Write From The Heart for one of their biggest times of year, Black Friday and Christmas.

We spent that first month learning the account, optimising and working out what we needed from the client to really make this work, including some website changes and even more content!

We spent the first 6 weeks of our relationship with this client working up towards being ready for Black Friday. We’d seen promising results throughout the start of November but the hard work really paid off during that final weekend.

Here’s how we ended November 2019:

We ended the year strong with another month with an average 5+ ROAS.

The first 3 months of working with Write From The Heart had been a success but as we left Q4, we inevitably faced a whole new challenge – Q1. We were uncertain what trade would look like in January but we powered on with the strategy we knew was working but scaled back when and where required to maintain that ROAS.

January and February were both strong months too:

January 2020 = 992 sales, 5,06 ROAS, £34,250.34 conversion value

February 2020 = 1,181 sales, 4.38 ROAS, £39,687.08 conversion value

Q1 was going strong and we entered March 2020 feeling positive and confident, and then the whole world stopped.

We spoke closely with the client at this time to discuss potential challenges we faced. We were in the fortunate position of being an online retailer, opposed to on the high street but there was unique challenges here too.

We discussed potential stock and supply chain issues, delivery delays and possible staffing shortages and factored all these things into how we spent and scaled through April. Despite the world seemingly coming to a holt, April 2020 was our biggest month ever:

Before the UK returned to some kind of ‘normal’, we secured another two months of big results:

May 2020 = 6,086 purchases, 4.95 ROAS, £219,019.02 conversion value

June 2020 = 7,683 purchases, 5.27 ROAS, £271,863.52 conversion value

As lives started to return to normal in July 2020, we expected to see a drop in sales throughout Q3 and we were prepared for it. However, we kept pushing out new content and copy to new audiences and scaling where results allowed.

Inevitably, we saw a dip compared to Q2 but results were still strong:

Heading into our second Q4 together, our relationship with Kirsty and the team was strong. There was a lot of mutual trust and understanding which is why this partnership has continued to work so well for over a year now.

October 2020 was steady and we could see the build-up to the main event – Black Friday.

We’d learnt from what did and didn’t work in 2019 and based our strategy around that. A very different Black Friday to the one before as we were now seeing non-essential high street retail closed for the event, meaning all customers were turning to online.

Our results for November 2020 didn’t disappoint:

This case study is a perfect example of two things:

1) The results that can be achieved by choosing a marketing partner you trust and sticking with them

2) The results we can achieve when businesses put their trust in us and work with us on what we know will get results.

Don’t forget, we’re the agency that pride ourselves on accountability, transparency, commitment and creativity. No ask is too much and good enough is never enough for us.

We’re excited to achieve even bigger and better things for this client in 2021 and we’d be delighted to do the same for your business too.

Want to chat more about our services? Book in a FREE strategy call with one of the team today.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.

Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work.

Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.

A results driven agency; we never tie you into a long term contract.

We’re so confident in the results we can deliver, we know you’ll stay for the long run.

Whether you’ve tried Facebook advertising before and had no luck or you’re struggling to know how to scale your account, you’ve come to the right place.

Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M32 0FP

DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.This page is not created or endorsed by Facebook or any business associated with Facebook.