2021 had been a challenging year for all eCommerce businesses in light of the challenges thrown at them by iOS14. Despite these changes, we continued to test vigorously on this client's account, with various audience and creative testing, daily optimising, and results-led scaling.

Thanks to this, our client saw a strong year of very consistent results.Before joining Social Nucleus, this client was doing well so our challenge was clear: We needed to seamlessly become a part of their in-house marketing team to show them real and consistent growth using our tried and trusted methods.

As well as using the Ads Manager dashboards native to each individual platform to pull results, we also used Triple Whale and Shopify to ensure reporting accuracy for this client.

Below are the 2021 results for this client, compared to the year before without Social Nucleus:

This client believed in their brand and the potential it held to do better. They wanted to outsource their work and find an agency that truly did it all.

They wanted to scale with experts who believed in their brand as much as they did. They had their own success running ads and needed to find a team who had previous success in scaling businesses to the levels they were looking for.

With those boxes ticked by us, they were excited to benefit from our upgraded service offering which includes the following as a standard:

✔ Dedicated Account Manager

✔ Expertise and Management of Facebook, Instagram, Google, Snapchat and TikTok ads

✔ In-house Copywriters and Graphic Designers

✔ Web, Email and Branding Support

✔ Processes and Strategies Developed by Experts

As well as launching our own strategy, it was essential that we optimised what was already working here. As this client had already had success with their own ads, they had a huge amount of data for us to work with.

A large part of our launch plan was to also take a look inside the account, be inspired by existing performing audiences, and ensure the account was optimised to the highest standards.

We adjusted budgets on top performing ad sets, switched off ads that simply weren't working and ensured we made appropriate room for launching our new ads.

We are not a ‘churn and burn’ agency.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.

Our specialism is supporting eCommerce and lead generation brands in scaling their paid advertisement strategies by taking away all the hard work.

Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business. When we see success, we optimise.

We know what's working and what isn't, so you can be sure our strategies have been tried, tested and are guaranteed to bring your business success.

No matter what product you sell, our ever-evolving optimising and scaling methods can be adapted to work for every business model.

We started our work together in June 2020 which meant we had plenty of time to test and optimise before Q4. We began by optimising their accounts daily whilst building and testing new audiences.

We made sure we tested these new audiences with specific copy and content on a weekly basis. We adapted our creatives to suit specific events such as payday sales, bank holiday sales, and the all-important Black Friday.

Our strategy also included jumping on current trends. A big one for us was Love Island. We utilised specific Love Island-oriented audiences and creatives to keep our brand relevant and engaging to current audiences.

We tested a total of 723 ad sets in 2021.

As mentioned, we tested new copy and content on the account on a weekly basis. We learnt that the tone of voice for this brand was very sassy, fun and lighthearted.

Our audience here is quite young, so it makes sense to not overload them with too many words. They reponsded best to short and snappy copy and from this, we knew we needed our copy to be relatable and engaging to see the best results.

Below are our top 3 performing ad copies of 2021.

Heading into a brand new quarter together, we now have great growth and strong customer insights under our belts.

As we move forward together, we plan to take their success to new heights in the new year.

Our strategy for 2022 is to test, optimise and scale. We are already designing and will implement a bespoke and custom scaling plan.

This includes new and out-of-the-box audiences paired with brand-new creative angles and a results-led plan for upping budgets, optimising existing performance and achieving even better metrics.

With 'Ski Season' only around for a few months of the year, this poses a challenge to find new relevant angles and strategies that perform all year round.

We need to ensure we have a constant stream of new, reinvented creatives to showcase something never seen before and that our current audiences will be interested in, outside of the busy season.

Our team are up for the challenge and ready to help this brand grow even bigger in 2022!

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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

This page is not created or endorsed by Facebook or any business associated with Facebook.

How we took one of our brands to £2,668,622.07 in one year

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ONE YEAR WITH SOCIAL NUCLEUS

Katie Warren
Accounts Team Leader

Before Social Nucleus