How Social Nucleus have helped increase Factory Weights’s total sales by 84%
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Total sales up by 84%
Average 4 ROAS on our campaigns
Orders up by 63%
Store sessions up by 138%
AOV up by 15%
How Social Nucleus have helped increase Factory Weights’s total sales by 84%
Factory Weights is a brand that offers premium-quality gym equipment for far more affordable prices than other suppliers.
The brand was formed in 2021, during the pandemic, when the team realised the widespread difficulty of purchasing gym equipment due to both the shortage of kit, but also the escalating prices.
Out of a passion for fitness and the want to keep exercise accessible for everyone, Factory Weights was born.
All products are delivered straight from their factory to customers’ doors, meaning they can offer their kit at the lowest prices possible.In a predominantly pricey market, Factory Weights came to Social Nucleus to maximise the impact of their ad campaigns with a key focus on demonstrating their competitive prices compared to their competitors.
Prior to partnering up with Social Nucleus in July 2023, Factory Weights was struggling with their return on investment and wasn’t seeing huge results off the back of paid social.
Aside from seeing serious growth, they were looking for an agency that they could have a strong, efficient and transparent relationship with.Initially, when onboarding Factory Weights, they voiced their concerns regarding budgets and their ability to scale due to issues surrounding stock.
This meant that they were reluctant to increase budget and nervous to scale.
By finding a marketing strategy that works for them, we managed to combat any fear of scaling by increasing their ad spend month on month.
Just 4 months later we have successfully doubled Factory Weights’ budget and we have also managed to alleviate their fears of scaling due to the groundbreaking results that we have seen so far.
This year we have seen an increase of total sales by 84%, total orders by 63% and a store session increase of 138%.
Scaling Factory Weights has been a meticulous and methodical process, which has allowed us to help us build up the sales of previously underselling products.
With a huge amount of potential, we were excited to get to work on Factory Weights. Our paid specialists were able to identify key audiences and segment these accordingly. Due to their huge range of products and their versatility, we were able to create different, personalised campaigns which has been a huge factor behind their success.
Ads are never one size fits all, which is why it is so important to consider the needs of each audience and what needs to be done differently in order to maximise every campaign’s impact.
Our creative strategy is one of the many things that we do best at Social Nucleus.
Building a creative strategy:
Testing, testing, testing. Our data-driven approach means that with every ad we test, we learn from. This helps us build our strategy from the get-go.
Increase creative volume:
Scaling revenue requires scaling your ad creative. Depending on your ad spend, we determine the creative volume required.
Increase copy volume:
Iterations on winning creatives:
Often overlooked, copy isn’t just what you see on your ads. Imagine copyless graphics; no headlines, no hooks, no USPs… the list goes on.
Our data-driven approach continues to help us find a brand’s winners. We learn what works and we repeat. Efficiency is key.
We inherited an ad account that:
Main points to note:
Rinse and repeat this strategy across multiple regions to help with faster scaling.
Ensure you have a dashboard or key metrics set up to help you monitor incremental lift across the business.
Attribution is trash. The best bet is to pick one solution and stick with it.
Making decisions across 2 or 3 different platforms (analytics, Triple Whale and in the ad account) makes absolutely no sense.
Stop overcomplicating your ad accounts. Your main lever here will always be creative. Focus on your creative feedback loop. Listen to the data!
These audiences absolutely slap. If you’re not already testing them, I suggest you do so from today.
Within the fashion and apparel market, DPAs consistently perform well and are notoriously good at holding a very high level of spend.
“But it's not on brand”. Let me tell you what is on brand… making money. Go heavy on creative testing and put your opinion (ego) to one side and just listen to the data!
You need to be spreading across all formats. Single image, video, reels, stories, etc. Build an asset for each format, not just for one format.
Listen to the data. It’s that simple. Your audience will tell you what they like with action (£££). The machine will tell you what it likes with action.
When you find a winner, find out why it’s a winner. Then go out and get more of it.
When you push new creatives into your scale campaign, be sure to push the budget with it.
Factory Weights is a great example of how steady scaling can transform a business. Since partnering with them, we have helped to maximise their visibility and increase their customer base across their different audiences.
Our growth strategy, paired with aggressive creative testing has meant nothing but success for Factory Weights over the last few months and we are so excited to see what the future has in store for them
Total sales up by 84%
Average 4 ROAS on our campaigns
Orders up by 63%
Store sessions up by 138%
AOV up by 15%
Have you been reading this with the urge to replicate Factory Weights’ success?
Get in touch and we can have a chat about taking your brand to the next level.
Total sales up by 84%
Average 4 ROAS on our campaigns
Orders up by 63%
Store sessions up by 138%
AOV up by 15%
After an incredibly successful first 4 months, we were excited to see what we could achieve with Factory Weights over the Black Friday period.
With early preparation to ensure that we had everything we needed for maximum impact, we knew that their first Black Friday with Social Nucleus would be one to remember.
Running offers across the different peaks of Q4, we launched campaigns for Early Bird, Black Friday and Cyber Monday, giving their customers insane savings on all orders and extra discounts on some of their most popular products.
The key indicators of just how successful our Black Friday campaigns were are the comparisons of BFCM 2023 to BFCM 2022.
We saw an increase in total sales by 204% and total orders by 173% - making this their most successful Black Friday period to date.
With continuous growth and a strong partnership, we are excited to see what can be achieved in the new year.
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ImagineX Furniture
85% increase in ROAS in month 1 equalling over £134,000 in conversion value in 30 days.
Sutsu
1,961% increase in revenue in first 5 months working with Social Nucleus = £311,024.28 in revenue.
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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.
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