How we helped this fragrance brand increase their overall sales by 30.5k+% in a year

Book a FREE 35-Page Audit from our Experts

Fill in the details using the form below

Total sales increased by 30.5k

6.05 ROAS

Orders up by 5k%

Store sessions up by 6.2k%

AOV up by 394%

How we helped Nóvu scale from a small UK brand to a global contemporaryfashion brand inthe last 2 years

This is a fragrance brand is renowned for creating scents for both men and women inspired by the top perfumes and aftershaves on the market at a fraction of the price.

In April of 2023, we had the pleasure of this brand onboarding with the team at Social Nucleus to improve their overall marketing strategy and grow a dedicated audience, via Meta campaigns (FB & Instagram), UGC and SMS marketing.

In less than just one year of working together, we managed to increase sales by 30.5k%, orders by 5k%, and AOV by 394%.

About this client:

A UK-based fashion brand that provides contemporary, luxury fashion to markets across the globe. A brand that started with a ‘drop based’ approach with humble beginnings, to a now global brand.

We’ve had the pleasure of partnering with Novu for over two years, working closely with them on their overall marketing strategy but with a hands-on focus with Paid Advertising (Meta, Google, TikTok).

This year alone we have managed to increase overall sales by 69%, orders by 38% and AOV by 22% by working closely together on an advertising strategy that works.

Given the widespread trend of 'dupes' in the realm of beauty, self-care, and cosmetics, a surge of rival brands aiming to establish themselves as the next leading contender in this specialized domain has become more competitive than ever before.

Therefore the team at Social Nucleus worked hard to craft a specialised marketing strategy to allow this brand to up their steaks in the rank of ‘go to’ inspired fragrance brands.

A pivotal focus in our marketing strategy for this client revolved around establishing them as a reputable and easily recognisable brand.

This was achieved by leveraging User-Generated Content and various forms of social proof seamlessly integrated into their designs, such as Trustpilot scores incorporated into graphics and authentic customer testimonials.

UGC has become an industry standard within the last few years of digital marketing, with the likes of TikTok and Instagram reels setting the tone for what audiences want to see via ongoing trends and sounds.

Making your mark
in the digital marketing landscape.

What were our pain points?

The main struggle that this client was faced with before joining forces with Social Nucleus, was their ability to confidently scale, consequently allowing their results to remain stagnant in terms of revenue and overall orders, which is a common problem that many up-and-coming brands face without the help of an expert growth partner.

Many brands will struggle to stretch their budget across all relevant channels, which causes a knock-on effect, for example, your paid advertising may be up to scratch but if your website doesn't align to the same quality you’ll cause a huge jolt in your customer journey.

How we do it:

When onboarding any new client here at Social Nucleus, we consider the following metrics essential to fully understand what a business needs when creating its marketing strategy.

MER (Marketing efficiency ratio)
CAC (Customer acquisition costs)
NCAC (New customer acquisition costs)
LTV (Lifetime value)
AOV (Average order value)
CVR (Conversion rate)

In terms of working with this brand, we instantly knew that a huge selling point was the quality of the product attached to such a small price tag - and with the financial circumstances going on over the last 12 months, customers are more keen than ever to make their money stretch - giving scent the perfect room for opportunity.

We implemented various angles to begin with such as:

• Cost effective angle
• Gifting
• Comparison to higher-end fragrances
• Scent comparisons

We tested these aggressively across all channels to drive a wide range of customers, discover new audiences and overall retain a repeat customer base.

Launch process:

Build creative strategy:

Increase creative volume:

Increase copy volume:

Iterate on winning creatives:

Restructure the ad account to best practices:

To gain new customers for Scent Reserve we knew it would come down to reaching new audiences with new creative and increasing their spend for volume.

We introduce a data-driven approach to marketing. We don’t just throw sh*t at the wall and see what sticks. We test to learn with every creative we push live.

If you want to scale your revenue… you’re going to need to scale your ad creative to enable growth in the most efficient way. Your ad spend per day will dictate just how much creative you need.

Most brands out there don’t realise how greatly copy can affect your ad results. This isn't just copy in your ads but also on your ads… Think headlines, hooks, USPs, feature callouts, ‘us vs them’ and so on.

Absolutely key. Learn from what works and create more. Learn from what doesn’t work and save time and effort instead of creating similar assets that won’t perform.

We’ll run through more detail on this in the next section.

We implement our proven data-driven strategy when it comes to internal marketing with our clients, we will never just test for the sake of testing

Black Friday 2023

Due to us already seeing outstanding results across this account in the months prior, we came with the ideal framework and data to make sure that their first BFCM with Social Nucleus would be one to remember.

From Monday the 20th to the 29th of November with an extremely tempting offer of 60% off sitewide, our team crafted a mix of visually appealing campaigns utilising UGC, trending ‘meme’ content and much more so that Scent could make there mark over the marketing event of the year…and that’s exactly what we did.

These campaigns drove an increase in total sales by 33% with the overall average order value up by 52%, making Q4 Scent’s most profitable quarter by far.

Book a FREE 35-Page Audit from our Experts

Ready to Get Started?