Car Fragrance Retailer | Social Nucleus Newsletter

Two years is a huge amount of time to work together and we're so proud and pleased with the relationship we have built with this client over time. We have seen and achieved huge growth across 2020 and 2021, battling many challenges including an ongoing global pandemic and on a smaller scale, the iOS14 changes that totally shook the world of advertising.

We have provided a consistent and ever-evolving service across Facebook, Instagram, Google and Snapchat which has allowed us to help this client generate over £1 million in revenue in two years.

This client was growing their business at a great pace and generating some good results on Facebook. They needed and wanted to outsource the work to an agency that had a fully-equipped, in-house team of experts who could handle the workload.

Our upgraded service offering was what appealed to this client:

- Dedicated Account Manager

- Expertise and Management of Facebook, Instagram, Google, Snapchat and TikTok ads

- In-house Copywriters and Graphic Designers

- Web, Email and Branding Support

- Processes and Strategies Developed by Experts

As with every client, we put this brand through our in-depth 14 day onboarding and launch process. Developed in-house by our team of eCommerce advertising professionals, our unique onboarding process includes a 25 page+ journal, completed over 14 working days by Account Managers, Digital Specialists, Copywriters and Graphic Designers.

Our onboarding journal acts as a written resource for both us and the client. A record of important details that help us to form the perfect launch strategy including customer personas, product research and brand analysis.

Website Audit - What needs changing?

Ad Account Audit - How are things looking? Where can we optimise?

Competitor Research - What are they doing that works?Customer Profiling - Detailed customer stories we can target

Pain Point Analysis - What's going on that our customers care about?

SWOT Analysis - Strengths, weaknesses, opportunities and threats for your business

Product, Pricing and Sales Strategy - What products are selling at what prices?

Content Research - What's working and what do we need?

Copy Research - What do customers want to hear?

We used the onboarding process for this client as an opportunity to have an in-depth look into other competitors within this busy market space. Pairing these findings with what we also learnt about our customers, we were able to craft a bespoke launch strategy with specific copy and content to suit hand-picked audiences within the top, middle and bottom campaigns of our funnel.

Optimising What Already Works

As well as launching our own strategy, it was essential that we optimised what was already working here. As this client had already had success with their own ads, they had a huge amount of data for us to work with. A large part of our launch plan was to also take a look inside the account, be inspired by existing performing audiences, and ensure the account was optimised to the highest standards.

We adjusted budgets on top performing ad sets, switched off ads that simply weren't working and ensured we made appropriate room for launching our new ads.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI. Our specialism is supporting eCommerce and lead generation brands in scaling their paid advertisement strategies by taking away all the hard work. Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.

When we see success, we optimise. We know what's working and what isn't, so you can be sure our strategies have been tried, tested and are guaranteed to bring your business success.

No matter what product you sell, our ever-evolving optimising and scaling methods can be adapted to work for every business model.

As we started working with this client in January 2020, we had a full year ahead of us to test and experiment. It was great to start work on this account in the New Year as we could well prepare for every key trading period, ensuring our approach was just right for each. Q1 is quiet for sales and special occasions, especially for this client's industry, so we used it as an opportunity to test new audiences and creatives.

Over the last two years, we have tested a huge amount of audiences, brand new copy, raw and edited creatives. We have worked through two Black Fridays and Christmases together, as well as working together throughout the entire pandemic and discovering how to make that work for us.

Over the years, we have discovered that our key target audience is:

Males and females, based in the UK, aged 18 - 45, interested in shopping, fragrance, and luxury vehicles.

We tested a total of 375 ad sets in 2020/21,.

We added new copy and content to the account on a weekly basis. We learnt that the tone of voice for this brand was modern, casual and somewhat masculine. We do have an audience from both genders, however our more masculine and informal TOV has always converted better with customers than anything we have tested with a more feminine feel.

Below are our top 3 ad copies from the last two years. These have been the foundations for evolving our copy strategy.

Heading into our third full year of working together, we're ready to help step things up a level for this brand. We have a strong working relationship now and have the scope to test whatever we feel is needed and try new things to find our next success.

Our strategy for 2022 is to continue to test, optimise and scale. We'll be creating a custom scaling plan for this client that includes brand new audiences, a whole host of new creative angles and a results-led plan for upping budgets, optimising existing performance and achieving even better metrics. We know what works here, now is the time to elevate this success further.

With a full year ahead of us, we have worked on a marketing calendar for this brand that covers all the key occasions ahead of us with a bespoke campaign approach for each to ensure we're prepared and have the best assets and ideas possible in our toolkits.

Key focuses for this client in 2022:

- Gifting all year round - Valentine's Day, Father's Day, Christmas

- Key push on 'new car, new fragrance' in March and September

- Better and more high profile celebrity and influencer collaborations

- More use of the 'as seen in' angles with high profile publications/shows

- Promote new products and fragrances

- Black Friday

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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

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