How we took one of our brands to £1,223,135.73 in one year

✔ 2021 Average Monthly Revenue: £64,664.74

✔ 2020/21 Average Order Value: £18.93

✔ 2020/21 Total Orders: 64,948


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Katie Warren
Accounts Team Leader

This UK-based car fragrance retailer joined us in January 2020. We have worked together for two years now and scaled this business to achieve over £1 million in revenue in 2020/2021.

Their premium car fragrance products are loved by influencers and celebrities, as well as 10,000s of customers generated through our paid advertising campaigns.

Industry: Car Fragrance

Target Audience: Males & Females, 18 - 35

Total Sales Since Joining Us: £1,223,135.73

Dedicated Account


In-House Creative Team

24/7 Response Time From Us

Transparent Approach

When You Win, We Win...In That Order

This client joined us in January 2020. They had been running some Facebook ads for themselves for a few months prior and generating some good sales.

However, they had an inconsistent strategy and needed to outsource the work to a team of experts who could work on the account consistently.

Before Social Nucleus

2019 Revenue: £200,056.45

2019 Facebook Ad Spend: £5,486.66

2019 Average Facebook ROAS: 3.50

2019 Total Orders: 10,676

2019 Returning Customer Rate: 12.58%


Not convinced? Keep scrolling to learn more.

Growth in Two Years with Social Nucleus

Two years is a huge amount of time to work together and we're so proud and pleased with the relationship we have built with this client over time.

We have seen and achieved huge growth across 2020 and 2021, battling many challenges including an ongoing global pandemic and on a smaller scale, the iOS14 changes that totally shook the world of advertising.

We have provided a consistent and ever-evolving service across Facebook, Instagram, Google and Snapchat which has allowed us to help this client generate over £1 million in revenue in two years.

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Great Results Start With Great Conversations...

Accounts Team Leader

Katie Warren

Why Did They Choose Us?

This client was growing their business at a great pace and generating some good results on Facebook.

They needed and wanted to outsource the work to an agency that had a fully-equipped, in-house team of experts who could handle the workload.

Our upgraded service offering was what appealed to this client:

✔ Dedicated Account Manager

✔ Expertise and Management of Facebook, Instagram, Google, Snapchat and TikTok ads

✔ In-house Copywriters and Graphic Designers

✔ Web, Email and Branding Support

✔ Processes and Strategies Developed by Experts

Onboard & Launch

We start with our in-depth 14-day onboarding and launch strategy.

Built for success, refined by years of experience within eCommerce.

A bespoke strategy crafted by experts with one goal in mind – Sales.

As well as launching our own strategy, it was essential that we optimised what was already working here. As this client had already had success with their own ads, they had a huge amount of data for us to work with.

A large part of our launch plan was to also take a look inside the account, be inspired by existing performing audiences, and ensure the account was optimised to the highest standards.

We adjusted budgets on top performing ad sets, switched off ads that simply weren't working and ensured we made appropriate room for launching our new ads.

Optimising What Already Works

How Do We Generate Results

We are not a ‘churn and burn’ agency.

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and skyrockets your ROI.

Our specialism is supporting eCommerce and lead generation brands in scaling their paid advertisement strategies by taking away all the hard work.

Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business. When we see success, we optimise.

We know what's working and what isn't, so you can be sure our strategies have been tried, tested and are guaranteed to bring your business success.

No matter what product you sell, our ever-evolving optimising and scaling methods can be adapted to work for every business model.

Our Ongoing Strategy

As we started working with this client in January 2020, we had a full year ahead of us to test and experiment. It was great to start work on this account in the New Year as we could well prepare for every key trading period, ensuring our approach was just right for each.

Q1 is quiet for sales and special occasions, especially for this client's industry, so we used it as an opportunity to test new audiences and creatives.

Over the last two years, we have tested a huge amount of audiences, brand new copy, raw and edited creatives. We have worked through two Black Fridays and Christmases together, as well as working together throughout the entire pandemic and discovering how to make that work for us.

Over the years, we have discovered that our key target audience is:

Males and females, based in the UK, aged 18 - 45, interested in shopping, fragrance, and luxury vehicles.

We tested a total of 375 ad sets in 2020/21,.

We added new copy and content to the account on a weekly basis. We learnt that the tone of voice for this brand was modern, casual and somewhat masculine. We do have an audience from both genders, however our more masculine and informal TOV has always converted better with customers than anything we have tested with a more feminine feel.Below are our top 3 ad copies from the last two years.

These have been the foundations for evolving our copy strategy.

Alongside top performing copy, we also have discovered over the last two years that raw and User Generated Content is really essential to this account.

Below are some examples of our top performing UGC/raw content that has performed in multiple ad sets:

Something we never do here at Social Nucleus is rely on something to work forever. So, although we knew raw content was working well on the account, we have always produced an ongoing bank of edited content for testing, much of which has generated great results.

Below are some examples of our top performing edited content:

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Ready to Get Started?

Accounts Team Leader

Katie Warren

How We Create Their Ads

Strategy for the Next Year

Heading into our third full year of working together, we're ready to help step things up a level for this brand.

We have a strong working relationship now and have the scope to test whatever we feel is needed and try new things to find our next success.

Our strategy for 2022 is to continue to test, optimise and scale. We'll be creating a custom scaling plan for this client that includes brand new audiences, a whole host of new creative angles and a results-led plan for upping budgets, optimising existing performance and achieving even better metrics.

We know what works here, now is the time to elevate this success further.

With a full year ahead of us, we have worked on a marketing calendar for this brand that covers all the key occasions ahead of us with a bespoke campaign approach for each to ensure we're prepared and have the best assets and ideas possible in our toolkits.

Not Just a One Off...

Here are some client testimonial videos of other successful case studies of ours!

ImagineX Furniture

85% increase in ROAS in month 1 equalling over £134,000 in conversion value in 30 days.

Sustainable Fashion Retailer

1,961% increase in revenue in first 5 months working with Social Nucleus = £311,024.28 in revenue.

Write From The Heart

In 12 months, we've generated £1m+ worth of

conversions on Facebook.

Dog Accessories Retailer

Consistently achieving £10,000+ over their revenue target on a monthly basis.

Book a FREE 15-minute Strategy Call With Our Experts Today

Ready to Get Started?

Accounts Team Leader

Katie Warren

More Client Store Sales Results

Scroll for some of our best results generated for some of our eCommerce clients!


Check Out These Other Case Studies

Baked Goods

"Generated £443,064.77 total revenue in 3 months."


Technology Brand

"Generated £443,064.77 total revenue in 3 months."



"From start up to 2000+

purchases/month worth £60,000+"

Beauty Retailer

"£420,000 worth of sales in 2021, even though we sold out twice."


Massage Gun Retailer

"How we helped this client make £1,649,747.30 in the first

4 months."

Furniture Retailer

"How we went from 0 sales to $1,506,428.71 in under 3 months with a 30+ ROAS."


Book a FREE 15-minute Strategy Call With Our Experts Today

Ready to Get Started?

Accounts Team Leader

Katie Warren


Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M32 0FP


78 SW 7th St, Miami, FL 33130,

United States



Ground Floor, Statham House, Lancastrian Office Centre, Talbot Road, M23 0FP

DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

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