This women’s fashion retailer came to us in June 2020 wanting to scale their Facebook ad account.

They chose us as their advertising partner because of our proven experience and strong reputation for profitably scaling ad accounts.

The client had already been running Facebook ads for quite some time and had some really valuable data on the account.

They wanted to move away from managing their own account so they could focus on other elements of the business.

Their priorities when joining us were:

- Ongoing new and fresh creative tests

- Scaling the account with new audiences – not just increasing the budget

- Working cohesively with the in-house marketing team

- Regular contact and accurate reporting

Website audit – what needs changing?
Ad account audit – how are things looking? Where can we optimise?
Competitor research – what are they doing that works?
Customer profiling – detailed customer stories we can target
Pain point analysis – what’s going on that our customers care about?
SWOT analysis – strengths, weaknesses, opportunities and threats for your business
Product, pricing and sale strategy – what products are selling at what prices?
Content research – what’s working and what do we need?
Copy research – what do customers want to hear?

As this client started with us in June, we really kickstarted our advertising efforts together at the start of Q3, the perfect time to start with a fresh strategy.

As the client had some good ads running already, the first step was optimisation: increasing budgets, identifying winning audiences and results, duplicating performers and switching off non-performers.

Once we had the current ads running at their best, we started to weave in new tests. With weekly creative and technical audits taking place for the account, we had a constant stream of new copy, content and audiences being fed into the account to help scale on all levels.

Our key goal for Q3 was to help the client achieve increased total sales in comparison to Q3 the year before, so after 3 months of aggressive scaling with new tests weekly and optimisation daily, we couldn’t have been happier to see the numbers.

Heading into Q4, the biggest (and best) quarter arguably for eCommerce businesses, we were excited to help this client scale their advertising even further. Once again, we wanted to beat the total sales achieved in Q4 the year before but this time we also wanted to increase on the performance of the quarter just gone.

Although we were regularly auditing, optimising and scaling this account already, Q4 took this testing to new heights.

With an increased workforce in-house here at Social Nucleus, we had more hands on deck than ever before to help this client achieve those really big numbers.

In October, we started talking to this client about their Black Friday strategy so we could get to work on this early. Once that was all planned and ready to go by early November, we then started thinking about our Christmas campaigns – always working one step ahead to maximise sales during key times.

Our creative team were particularly busy during Q4 for this client, churning out ongoing new copy and content to be tested not just during the peak trading times but outside of these too, keeping our output consistently fresh and high quality.

Our technical team were also super committed to the account, optimising daily and following our results-led scaling method that allowed for regular new tests and budget increases.

With all of this effort and all of these techniques taking place throughout the quarter, we couldn’t be happier to see the results at the end of December…

DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.This page is not created or endorsed by Facebook or any business associated with Facebook.