We are not a ‘churn and burn’ agency.

This case study is just another example of a 1 year+ relationship we’ve had with a client, a list that continues to grow month on month… And we can prove it (Use the form and ask us for more long-term case studies).

A results-driven agency; we never tie you into a long-term contract.

Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work.

We’re here as your plug-in marketing department build for scale.

We want you to achieve long-term, sustainable growth.

A quick overview of the numbers we achieved before digging into how we made them happen!

In the first year of working together we managed to generate $923,164.68 in revenue.

That brought in 9,818 purchases, a ROAS of 4.33 and a 257% growth year on year.

We don’t do ‘churn and burn’ here at Social Nucleus.

We want to work with long-term partners that are building real businesses.

We aim for long-term sustainable growth.

If you think those numbers are crazy, imagine what we will be doing in 2022 together?

We can help brand of all shapes and sizes.

Get in touch today and see how we can help you reach that next level.

This particular eCommerce client works within a nice niche and had been struggling to scale at a profitable margin. They had been wearing too many ‘hats’ and spreading themselves too thin.

We’ve seen this issue time and time again.

Business owners juggling every role within their business: the Paid Specialist, the Customer Service Advisor, the Copywriter, Designer and beyond!

How is it possible to achieve optimum results in all areas by spreading yourself so thing?

The answer – it’s not.

So, they approached Social Nucleus to help them scale. They wanted long-term sustainable growth.

They wanted us to create a full marketing funnel that would generate consistent sales and a much larger ROI for their campaigns, over a long-term period.

No quick hits.

No ‘churn and burn’.

Once the journal had been completed, we built out the agreed full marketing funnel ready for launch.

Whilst this client was a fairly new brand, we knew that we needed to concentrate on bringing in new customers daily.

We also worked on raising the AOV & LTV of those customers ensuring the funnel that we build had a focus on long-term sustainable growth.

Not just grabbing the next customer who will never return.

The first sale is easy.

The second, third and fourth is where the real hard works comes in.Retention is key when looking to grow your brand!

We launched in Q1…we had to work relentlessly to optimise the funnel we built at all stages to ensure that sales never dipped whilst returning a positive ROI.

Weekly calls with their dedicated team (Paid Specialist, Graphic Designer, Copywriter & Account Manager) meant that this process was seamless.

That led to a record-breaking quarter for this client. With $252,979.57 in sales that generated 2,754 purchases over the first period.

Spending only $47,916 to achieve the above results.

A 5.27 ROAS for Q1.

A clear profitable margin and a very happy client!

If we didn’t run out of stock for the majority of February, we could have gone on to do easily over $100,000 more in sales.

This was our first problem, a break in the fulfilment chain.

Even during the most turbulent time that eCommerce has seen in recent years.

We managed to generate $180.387.62 in sales that generated 1,954 purchases in Q2.

Spending only $32,479 to achieve

those results. Returning a 5.55 ROAS.

We always kept in contact with the client.

Weekly reports, our detailed monthly

reports, weekly calls, all to ensure

we are on the same page.

Budget is always led by the client!

It’s common knowledge that the arrival and roll out of IOS14 caused disruption to the whole market.

This was a time to ‘adapt or die’ for most eCommerce brands and agencies!

We rolled back spend whilst we adapted to the new way of reporting that had been enforced due to the IOS14 changes.

Moving into one of the quietest times for eCommerce and still battling many changes from the IOS14 update we managed to keep consistent.

Even managing to scale past Q2s numbers.

This quarter managing $205,370.97 in sales that brought in 2,273 in purchases.

Spending $58,831 leaving us with a 3.49 ROAS. In one of the most turbulent years seen due to IOS14, we’d managed 3 huge profitable quarters.

Delivering the sustainable growth the client had been asking for.

Going into Q4 we knew we wanted to scale and here are a few requirements before we do so:

As we continued to test new audiences and creatives throughout the quarters, we soon discovered and established a winning recipe when it came to creatives for this client.

We trialled a whole range of different types of copy and content and established that a combination of education, informative copy and short, snappy sale focused ads were what worked here.

Visually, raw, UGC videos of the product in action out-performed many other types of content.

However, when it came to sales, edited imagery with clear branding and discount codes worked very effectively.

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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.

This page is not created or endorsed by Facebook or any business associated with Facebook.

How we took one of our brands from $263,432.44 in 2020 to profitably generating $921,802.42 in 2021

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ONE YEAR WITH SOCIAL NUCLEUS

Katie Warren
Accounts Team Leader

Who We Are

eCommerce Brand Case Study

$923,164.68 in our first year of working together!