How we’ve helped Bogey sell out 3x since partnering up
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Sold out their stock 3x
Store sessions up by 4.2k%
Total sales up by 315%
in the first 3 months
Bogey is a golf clothing brand that specialises in what they claim to be the best-fitting clothing in the game.
They identified a very clear gap in the golfing market: high-quality golf clothing that is also affordable.
Realising that golf has become less affordable and inclusive was one of the main drivers behind their inception.
Bogey started with us in September 2023 in need of growth-oriented expertise, paired with a data-driven and performance-based strategy.
When onboarding this client we were able to identify exactly where we could help and were very confident from the start that we would be able to turn their sales around.
Our main focus from the start has been paid advertising but we have also managed to successfully transform Bogey’s email and SMS marketing strategies too.
In these first 3 months, we were able to craft a tailor-made strategy (pardon the pun) for paid social ads and retention marketing.
In month 1 we saw a steady increase in sales of 10%, in month 2 we kept building to a 28% increase and in month 3 we saw exponential growth, with a sales increase of 139%.
In November, Bogey experienced a record-breaking month, in which we were able to scale to new heights, boosting their sales, orders and site visits considerably.
Since then, we have maintained our winning strategy which has led to Bogey COMPLETELY SELLING OUT OF STOCK 3x since partnering up.
Bogey was experiencing very little consistency with sales, meaning that they were finding it difficult to grow and establish a strong presence in the golf clothing industry.
Our main aim was to profitably increase sales. We did this by using our rigorous ‘test to learn’ strategy, which was the driving force behind seeing the 315% increase in sales over these first 3 months.
In order to take the brand to the next level while taking the golfing world by storm, we needed to ensure that we stayed ahead of competitors by really hitting that target market of the ‘everyday golfer’ as well as the more highly achieving golfers.
If you want to scale your revenue, you’re going to need to scale your ad creative to enable growth in the most efficient way. Your ad spend per day will dictate just how much creative you need.
Increase creative volume
The first step was becoming aligned with the following key business metrics to create an ad account that is scalable:
MER (Marketing efficiency ratio)
CAC (Customer acquisition costs)
NCAC (New customer acquisition costs)
LTV (Lifetime value)
AOV (Average order value)
CVR (Conversion rate)
We then implemented our bulletproof test-to-learn strategy to grow the account, which encompasses the following:
Build creative strategy
We introduce a data-driven approach to marketing. We don’t just throw sh*t at the wall and see what sticks (ie testing for the sake of testing).. We test to learn with every creative we push live, to achieve meaningful and actionable results.
Absolutely key. Learn from what works and create more. Learn from what doesn’t work and save time and effort instead of creating similar assets that won’t perform.
Iterate on winning creatives
Most brands out there don’t realise how greatly copy can affect your ad results. This isn't just copy in your ads but also part of your creatives. Think headlines, hooks, USPs, offers etc- and how best to catch the eyes of your audience.
Increase copy volume
Bogey has seen insane growth since our partnership which is a testament to a growth-oriented paid marketing strategy that works.
Our partnership has helped Bogey gain a far stronger market presence, and attract both new and returning customers who highly anticipate new launches and restocks.
Sold out their stock 3x
Store sessions up by 4.2k%
Total sales up by 315%
in the first 3 months
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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.
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