How we took a beauty brand from start-up to £403,309.16 in just 90 days.
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Matthew Sheedy
Account Manager
Who we are
Here at Social Nucleus we sleep, eat and breathe Facebook Advertising.
We are a team of experts who specialise in Facebook Advertising. Our goal with every project or client we undertake, is to help your business flourish without you lifting a finger!
We specialise in helping eCommerce clients scale their paid advertising. We are a results based agency, no long term contracts needed. When you see our results, you'll be here for good.
If you're struggling to get your ads profitable and have the capability to scale. You're in the right place.
Added Value
Gather Great Data
Insightful Analytics
Increase Sales & Revenue
Facebook has over a billion users, meaning your target customer is there. We can scale your sales and provide a high ROAS.
Adding Social Nucleus to your team is like adding a new arm to your business. We will provide you with Account Manager, Facebook Specialists and an in-house content team!
You are able to gather important data about your target customers that will help to enhance your business.
Facebook has great analysing abilities and superb reporting pages so that you are able to know exactly how your ads and performing, and why they are performing in that way.
eCommerce Beauty Brand Case Study
Another month, another case study and testimonial for Social Nucleus.
Last month we brought you the client who we grew by 9,449%. Generating £171,284.49 in sales in just 15 days of trading that month. Well, now we’ve done it again. This time we’ve gone one step further.
Generating a huge £403,309.16 in sales and 19,000 orders in just 60 days of running ads!
This beauty brand came to us in January. They approached us to run the digital side of their business. Paid advertising, mainly. They had a huge vision and backed it up with a solid plan.
How We Pulled It Off
✓ Amazing products
✓ Products made and shipped to a UK fulfilment centre.
✓ A solid supply chain to cope with instant demand.
✓ Ad budget for growth.
✓ Content marketing plan (backed up with our in-house team)
Whilst this was all fantastic, we gave them a list that they’d need to get ticked off before we could even look into driving any paid advertising.
✓ Shopify store built with custom content
✓ Back end sales system
✓ Email automation
✓ SMS automation
✓ A list of apps to apply and optimise
✓ Product page optimisation
✓ Customer service team
✓ Much more
We worked together over the next 8 weeks on and off to ensure that all of the above was working seamlessly. We launched on the final day in March with a whopping 4 sales. Moving into April we knew that we had great chance of a big month.
Whilst other would have gone full steam straight away we wanted to make sure that the supply chain was as good as we all thought. Let’s make sure we can’t break the system.
We averaged around £300-£500 sales per day for the majority of April.
Otherwise, keep on reading!
✓ Delivery is fine and on time
✓ Products & packaging arrives in perfect condition
✓ Customers love the product (feedback is key)
✓ Reviews are all positive
✓ We can replenish stock as quickly as anticipated
✓ We found winning audiences
✓ The content we generated was hitting home
With all of the above ticked off we went big for payday week and it went like this:
Here's a list of requirements we want to see before we scale:
Otherwise, keep on reading!
A massive £16,124.23 in the last 4 days of the month alone. Taking us to a massive £23,874.96 for our first full month. We spent £7,045.24 on paid advertising to return £23,874.96.
A ROAS (return on ad spend) of 3.19. The client simply could not believe the returns and profit made in just the first month. We gained 1038 new customers that month and immediately began to work on our retention side of the business.We don’t just specialise in bringing in new business, we make sure we always work on raising the AOV (average order value) and LTV (lifetime value) for our clients too!
Knowing what we knew now, it was time to scale in May. We worked out the logistics with the client. How much we can scale by without running out of stock or breaking the system. We wanted to make sure we could keep the momentum gained. Plans had been put in place with the supplier, fulfilment centre, customer service team and of course, Social Nucleus (us).
We know from experience scaling to fast too soon can break a business, we all made sure that was not going to happen! Now we get to the good part, here’s what May looked like…
£7,045.24 Spend = £23,874.96 Return
This being the clients second ever month.
We spent £102,849.76 on ads and returned £379.324.24 in sales giving the client a ROAS (return on ad spend) for the month of 3.45. Yes, we managed to increase the ROAS whilst scaling the ads and that is not easily done. We grew a huge 1,489% month on month.
We managed to generate 17,958 sales for May alone, up 1,630% compared to April.
This brand now has a huge customer base to say they’ve only been around for a few months now. The profit for this client was beyond what they expected to generate in their first 6-12 months of business. We managed to surpass their wildest expectations in just 90 days.
If you think this is crazy, imagine the numbers we will be doing by the time Q4 comes around?
We brought in £379,324.24 in sales over the full month!
Client Store Sales Results
Scroll for some of our best results generated for some of our eCommerce clients!
Client Facebook Ad Results
Here's an inside view to the back-end of some of our Facebook Ad Results generated for eCommerce clients. Get an idea of what we can achieve for you!
Looking to generate more sales and increase revenue for your eCommerce business?
Book in a call today with one of our team of experts and let's discuss what we can do for you through the help of a powerful funnel and ad strategy.
We can run through your current account, provide a full audit and discuss a strategy that will turn your ad spend into sales.
Simply fill in your details using the form and find a suitable time and date to speak with our account manager Matt and let's scale your business!
Ready to scale your businesses sales? Book in a call today with one of our experts
Matthew Sheedy
Account Manager
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