How Social Nucleus have helped increase Sutsu’s total sales by 81% this year
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Total sales up by 81%
Blended ROAS 7.71
Orders up by 34%
Store sessions up by 180%
AOV up by 34%
Sutsu is a sustainable streetwear brand that joined us in the summer of 2021. Some of their major USPs include organic clothing made to order, 2 trees planted for every order, and certified B Corp (amongst many more).
With sustainable and ethical principles, Sutsu created a brand that consists of fashionable and functional clothing that is both high in quality and long-lasting. We very quickly saw the sheer popularity of Sutsu and their products.
The positive response from consumers indicated a strong potential for profitable scaling as the favourable reactions affirmed the viability of their products.
This meant that we knew we had the scope for maximising profitability and scale.
A UK-based fashion brand that provides contemporary, luxury fashion to markets across the globe. A brand that started with a ‘drop based’ approach with humble beginnings, to a now global brand.
We’ve had the pleasure of partnering with Novu for over two years, working closely with them on their overall marketing strategy but with a hands-on focus with Paid Advertising (Meta, Google, TikTok).
This year alone we have managed to increase overall sales by 69%, orders by 38% and AOV by 22% by working closely together on an advertising strategy that works.
Sutsu got in touch with us back in 2021 as they were in need of a secure paid ads strategy to ensure and maintain healthy growth. They had previously been running several ad-hoc ads on Facebook but had not been seeing the results that
they were looking for.
We have continued to see huge growth YoY and have been able to scale massively. This year alone Sutsu have seen an increase of total sales by 81%, total orders by 34% and a store session increase of 180%.
After just 5 months of working together, we saw a 58% increase in online conversion rate which also resulted in an aggressive increase in revenue by the end of 2021.
As previously mentioned, Sutsu came to us with an inconsistent paid social strategy that consisted of ad-hoc Facebook ads.
Although this could lead to some conversions, the lack of strategy makes it very difficult to replicate this and see the same results.
We don’t believe in just hoping for the best when it comes to creating ads, which is why we keep our strategy in front and centre whilst continuously testing. When Sutsu initially came to us, their market did not expand beyond the UK, but as a result of our successful UK-based targeting, we launched our ad campaigns in the EU back in April this year.
After launching in 2021 with a steady budget, the potential to scale became very evident. We had implemented a huge amount of new creatives and copy to allow for aggressive audience testing as we identified our clear winning ads.
The sheer amount of growth month on month meant that there was potential to keep upping the budget and scaling, allowing us to get to where we are today.
Since then, we have adopted a winning creative strategy by doing what we do best
at Social Nucleus
Building a creative strategy:
Testing, testing, testing. Our data-driven approach means that with every ad we test, we learn from. This helps us build our strategy from the get-go.
Increase creative volume:
Scaling revenue requires scaling your ad creative. Depending on your ad spend, we determine the creative volume required.
Increase copy volume:
Iterations on winning creatives:
Often overlooked, copy isn’t just what you see on your ads. Imagine copyless graphics; no headlines, no hooks, no USPs… the list goes on.
Our data-driven approach continues to help us find a brand’s winners. We learn what works and we repeat. Efficiency is key.
We inherited an ad account that:
Main points to note:
Rinse and repeat this strategy across multiple regions to help with faster scaling.
Ensure you have a dashboard or key metrics set up to help you monitor incremental lift across the business.
Attribution is trash. The best bet is to pick one solution and stick with it.
Making decisions across 2 or 3 different platforms (analytics, Triple Whale and in the ad account) makes absolutely no sense.
Stop overcomplicating your ad accounts. Your main lever here will always be creative. Focus on your creative feedback loop. Listen to the data!
These audiences absolutely slap. If you’re not already testing them, I suggest you do so from today.
Within the fashion and apparel market, DPAs consistently perform well and are notoriously good at holding a very high level of spend.
“But it's not on brand”. Let me tell you what is on brand… making money. Go heavy on creative testing and put your opinion (ego) to one side and just listen to the data!
You need to be spreading across all formats. Single image, video, reels, stories, etc. Build an asset for each format, not just for one format.
Listen to the data. It’s that simple. Your audience will tell you what they like with action (£££). The machine will tell you what it likes with action.
When you find a winner, find out why it’s a winner. Then go out and get more of it.
When you push new creatives into your scale campaign, be sure to push the budget with it.
Similar to Black Friday 2022, a big sale and price reduction was not an option for Sutsu.
Their sustainable and ethical values meant that instead, they opted for an exclusive anti-cyber weekend collection that was to only be available for 4 days, from Black Friday to Cyber Monday. The sizeable discounts were clearly not necessary, as we saw another extremely
successful BFCM.
With stand-out results from Black Friday 2022, we were sure that 2023 would be even bigger and better.
The Blackout Collection of 2023 saw a massive increase in revenue, a 114% increase in total sales and a 66% increase in total orders.
Sutsu’s YoY growth gives us a huge amount of confidence going into 2024 and we can’t wait for another year of exponential growth.
Does your brand have the potential to be our next success story?
Get in touch today and we can have a chat about taking your brand to the next level.
Total sales up by 81%
Blended ROAS 7.71
Orders up by 34%
Store sessions up by 180%
AOV up by 34%
Book a FREE 35-Page Audit from our Experts
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ImagineX Furniture
85% increase in ROAS in month 1 equalling over £134,000 in conversion value in 30 days.
Sutsu
1,961% increase in revenue in first 5 months working with Social Nucleus = £311,024.28 in revenue.
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DISCLAIMER: Although the figures and the results you see on this page are 100% real and genuine, results like these are never guaranteed. We do not promote these numbers with the intention of promising or guaranteeing these results to every business. Our custom advertising methods really can be this effective but there are a number of factors that mean these figures aren't possible for every business. We share these figures for example purposes only and to showcase what CAN be possible. These figures are not overnight successes, this is an essential thing to accept when joining us for this process.
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